Strategic Planning
May 25, 2017 at 10:22 am
The right attribution for your organization opens a new world of more effective spending. The right attribution enables you to raise more money or give money back to the organization to spend on its important mission...
May 25, 2017 at 9:47 am
Your nonprofit has served its mission statement well. So well in fact, that the directory of volunteers has grown from a half-page to just over three pages. Since those first meetings in a living room more than a decade ago, the nonprofit now has a conference room in a rented office. No more garage storage…
May 25, 2017 at 9:41 am
In our sector, we are constantly faced with obstacles of how we can increase charitable giving; but more particularly, how can we get our donors to continue to give over the years. A donor-advised fund is an account sponsored by a nonprofit organization that enables donors to give to charities and receive tax benefits—essentially a charitable savings account…
May 24, 2017 at 7:50 am
Every morning at 7:00 a.m., I (Otis) get a very interesting email. It tells me everyone who has visited the Turnkey website in the past 24 hours. The names are ordered from top to bottom depending on how many times they have interacted with our website or opened our emails in the past...
May 24, 2017 at 7:43 am
Build a culture of philanthropy. Challenge your board and staff to embrace a donor-focused, relational approach. Invest in your board and staff and build a development program that is built to last—through leadership transitions and that grows stronger and stronger with the success and capacity-building of each campaign...
May 23, 2017 at 11:31 am
Do you think your digital presence is vital? Most of your potential donors, employees, volunteers and people who need what your organization offers will find you through your website. As a specialist in the nonprofit digital marketing field, one of the biggest issues I face with clients is their website...
May 22, 2017 at 9:55 am
In a previous blog post, I briefly examined what appears to be a growing sentiment in the nonprofit industry that direct mail fundraising is somehow flawed. Fundraisers have been slow to abandon outdated business practices or to evolve quick enough to react to the mounting challenges facing nonprofits today—and yes, there are many that we must overcome...
May 22, 2017 at 9:43 am
Letting go… It’s not always easy, is it? Anyone who has had to take their child to college or end a relationship knows saying goodbye is never easy. It’s also not easy for you as a major gift officer (MGO) when a donor, who you have been stewarding and cultivating over time, no longer meets the criteria as a major donor...
May 22, 2017 at 9:40 am
When fundraisers ask me this, the answer is: no better time like the present! And, you should be asking all the time! The more you ask, the more monthly donors you’ll generate...
May 18, 2017 at 10:59 am
When we seek to get the attention of a philanthropist to give to our cause, how do we go about it? The approach you choose will materially affect your level of success and has everything to do with how you view your donors...
