Strategic Planning

Your organization’s current fundraising programs may be getting results. They’re working—or so it seems. But what if your results could be getting better… and better and better? The highest performing nonprofits continually test their appeals programs to optimize programs...

Generating compelling success stories won’t happen by magic. In order to get the stories, you need to help your staff understand the importance of stories in the organization’s marketing and fundraising efforts and to feel comfortable asking clients for their stories...

You wouldn’t leave your house and drive your car aimlessly hoping you’d eventually find your great aunt Marge’s house in Tucson, even though you’ve never even been to Arizona. So as a nonprofit professional or volunteer, why would you just start doing random things to try to raise money for your organization and hope that the outcome is enough money?...

Millennials are going to change the nonprofit world in incredible ways. Their enthusiasm and capabilities are significantly different than the generations that came before them, and they are motivated to make the world a better place...

Be sure that the meetings you hold are needed. If so, take a few steps to ensure that you have the right people at the table, you have the right agenda to achieve your goals and you guide the meeting to keep the discussion on point and on schedule...

Just to say thank you. For years, we’ve heard that it takes 21 days to create a habit for the long haul. But in reality, it turns out that’s a bit of a myth. I say, commit to these daily calls, come hell or high water, for three months straight. Jot it down on your calendar and begin tomorrow—no ifs, ands or buts about it. And then, reach out. I want to hear from you. What habits are you embracing to ramp up your fundraising this year?...

Giving Tuesday has revolutionized giving days. A movement that started in 2012 by 92nd Street Y and the United Nations Foundation, Giving Tuesday aims to “celebrate and encourage giving during a commercially focused season,” Jessie Salpeter, senior digital account executive for Chapman Cubine and Hussey, said during the DMA Nonprofit Federation Conference...

Earlier this month, President Donald J. Trump publicly announced that he intends on repealing the Johnson Amendment. Last week, we published an article about our thoughts on the Johnson Amendment and how its repeal could affect nonprofit organizations. Slowly nonprofits are voicing opinions about what this could mean for the nonprofit sector...

This old dog knows that hiring and training a new team member is not easy (or cheap). So watch for the signs of passion and never settle for a “good enough” employee. The cost is not only wasted time and opportunity, but it can also cost you those who are passionate...

Because we are such visual creatures, stories through video can be ultra compelling for us. Video is a medium that, when it comes to nonprofit storytelling, is rarely utilized, even though it has its own unique advantages. Especially for narratives that are careful, nuanced and purpose-driven. Obviously, for the video narrative to work, it needs…