Strategic Planning

The No. 1 Habit of Successful Fundraisers
February 28, 2017 at 11:31 am

Just to say thank you. For years, we’ve heard that it takes 21 days to create a habit for the long haul. But in reality, it turns out that’s a bit of a myth. I say, commit to these daily calls, come hell or high water, for three months straight. Jot it down on your calendar and begin tomorrow—no ifs, ands or buts about it. And then, reach out. I want to hear from you. What habits are you embracing to ramp up your fundraising this year?...

The Giving Movement: It’s More Than Just #GivingTuesday
February 27, 2017 at 10:54 am

Giving Tuesday has revolutionized giving days. A movement that started in 2012 by 92nd Street Y and the United Nations Foundation, Giving Tuesday aims to “celebrate and encourage giving during a commercially focused season,” Jessie Salpeter, senior digital account executive for Chapman Cubine and Hussey, said during the DMA Nonprofit Federation Conference...

Association of Fundraising Professionals Weighs in on Johnson Amendment Repeal
February 23, 2017 at 11:11 am

Earlier this month, President Donald J. Trump publicly announced that he intends on repealing the Johnson Amendment. Last week, we published an article about our thoughts on the Johnson Amendment and how its repeal could affect nonprofit organizations. Slowly nonprofits are voicing opinions about what this could mean for the nonprofit sector...

Finding Passion in Your Fundraising Staff
February 23, 2017 at 11:01 am

This old dog knows that hiring and training a new team member is not easy (or cheap). So watch for the signs of passion and never settle for a “good enough” employee. The cost is not only wasted time and opportunity, but it can also cost you those who are passionate...

Nonprofit Storytelling Through Video Can Compel Your Audience
February 21, 2017 at 1:06 pm

Because we are such visual creatures, stories through video can be ultra compelling for us. Video is a medium that, when it comes to nonprofit storytelling, is rarely utilized, even though it has its own unique advantages. Especially for narratives that are careful, nuanced and purpose-driven. Obviously, for the video narrative to work, it needs…

Client/Agency Relationships: Carrot or Stick?
February 21, 2017 at 12:59 pm

Most nonprofits work with agencies in the marketing and fundraising arena. But some of those relationships are not “healthy.” Is it about management style? Is this a “carrot versus stick” debate?...

Trump Wants to Repeal the Johnson Amendment: What Nonprofits Need to Know
February 16, 2017 at 11:16 am

If Trump is successful in repealing the Johnson Amendment, the nonprofit sector will face a heavy burden. The beauty is the Johnson Amendment has been protecting nonprofits from politicians for over 60 years by keeping these organizations nonpartisan, but with its removal, the floodgates would open, and political candidates will begin knocking on the doors of nonprofits seeking endorsements for their...

Don’t Write Off ‘In Memoriam’ Donors as One-Time Donors
February 14, 2017 at 10:01 am

There is definitely the tendency in our sector to write off “in-memoriam” donors as one-time donors, yet I think we must understand the emotional connection and make an effort to grow that relationship—with tact and in the gentlest, most-loving way possible...

Fundraising: It’s a Call to Service
February 10, 2017 at 11:16 am

I truly believe the profession involving fundraising and nonprofit management is a calling. You must be honest, ethical, committed and dedicated to service before yourself. I am proud of being a fund raiser. Just like any profession, there are some members that give the profession a bad name, but they will come and go.

Change It Up: Why You Shouldn't Go to the Same Conference Every Year
February 8, 2017 at 11:18 am

When we attend the same conferences, see the same people and hear from many of the same people, we are not growing as much as we can. One of the things I love about our consulting practice is that we work with clients of all sizes and stripes. We learn from each engagement, which we are honored to work with...