Strategic Planning

How to Capture Lightning in a Bottle
September 13, 2016 at 10:36 am

Some things are not predictable and “Pokemon Go” falls into that category. Did your organization take advantage of any of the hype? Is your organization prepped to grab lightning in the future?...

Look Inside Your Organization Before Looking Outside It
September 9, 2016 at 9:33 am

Recently, a United Way agency asked our organization to participate in a several-hour-long audit session. While the event was very structured, it also was conversational in approach. It provided a wonderful forum for our organizational members to evaluate how an outside organization perceives us, and for us to test our systems, processes and performance standards...

Year-End Reminders From the Back End
September 1, 2016 at 10:54 am

A few weeks ago, I wrote an article entitled “It’s Not Too Soon to Plan Year-End Fundraising.” While Dec. 31 seems far away (especially if you’ve used up your vacation time for 2016) in fundraising time, it’s just a blink of an eye. To help all of us prepare, I recently chatted with Bill Sayre, president of Merkle Response Group, about the back-end processes for year-end donations—making sure your donations are processed accurately and quickly so you can mail out your thank-you receipts in a timely manner...

Too Much of a Good Thing: When Communications Go Awry
August 18, 2016 at 8:08 am

The problem with the ease of communicating these days is, well, we talk too much! And too often, we aren’t really communicating with people who really want to engage in that particular conversation at that particular time. Before you move into the busy last four months of the year, take time to consider your donor audience...

Nonprofit Horror Story: The Last-Minute Fundraising Appeal
August 16, 2016 at 10:06 am

I can remember the day just like it was yesterday—that dreaded moment when my director of development approached me and said: “We need you to get an appeal out. And it should have gone out last week.” To provide context, I was a mere two weeks into my job and had been pulled off task so frequently that I still had no idea what this particular organization had done in terms of past grants...

Want to Optimize Your Fundraising? Here's How to Get Started
August 9, 2016 at 9:54 am

I grabbed drinks with a friend the other day. She runs an arts organization and is perpetually in a scramble to raise enough money. I call this dance the charity hustle. By its very nature, fundraising likely always will be a challenging and uncertain endeavor. But there are ways to take some of the guesswork…

Why You Shouldn’t Care About the Largest Foundations in Your Region
August 2, 2016 at 9:28 am

A mega-grant from a mega-foundation always seems like the answer to your prayers, right? Not quite. The truth is, foundation giving plays a smaller role than you probably think. In fact, in terms of the entire philanthropic pie, foundation funding accounts for a mere 16 percent...

Are You Ready for Your Year-End Appeal?
July 12, 2016 at 10:12 am

You may think fall is a long way off. We just celebrated Independence Day in the U.S., and temperatures are creeping into the 90s. Don’t let that deceive you. September will be here before you know it. Fall is a busy time, especially if you’re doing a year-end appeal. Many nonprofits rely on their year-end…

8 Signs of a Great Nonprofit Strategy
May 17, 2016 at 9:37 am

When I work with clients on strategy, one of my greatest responsibilities is to shift their thinking so they can look at things in new ways, step up to a higher plane and think big. Boards of directors and staff alike usually are too mired in today’s challenges to envision a dramatically improved future, let…

The Question Every Fundraising Professional Needs to Be Able to Answer
May 11, 2016 at 10:07 am

Strategic planning is a passion of mine. It is energizing and rewarding to provide the tools and resources for a client to determine his or her future. My first foray into strategic planning was when I was leading a capital campaign that would hit goal and had the ability to overachieve it by far...