Strategic Planning

Why You Shouldn’t Care About the Largest Foundations in Your Region
August 2, 2016 at 9:28 am

A mega-grant from a mega-foundation always seems like the answer to your prayers, right? Not quite. The truth is, foundation giving plays a smaller role than you probably think. In fact, in terms of the entire philanthropic pie, foundation funding accounts for a mere 16 percent...

Are You Ready for Your Year-End Appeal?
July 12, 2016 at 10:12 am

You may think fall is a long way off. We just celebrated Independence Day in the U.S., and temperatures are creeping into the 90s. Don’t let that deceive you. September will be here before you know it. Fall is a busy time, especially if you’re doing a year-end appeal. Many nonprofits rely on their year-end…

8 Signs of a Great Nonprofit Strategy
May 17, 2016 at 9:37 am

When I work with clients on strategy, one of my greatest responsibilities is to shift their thinking so they can look at things in new ways, step up to a higher plane and think big. Boards of directors and staff alike usually are too mired in today’s challenges to envision a dramatically improved future, let…

The Question Every Fundraising Professional Needs to Be Able to Answer
May 11, 2016 at 10:07 am

Strategic planning is a passion of mine. It is energizing and rewarding to provide the tools and resources for a client to determine his or her future. My first foray into strategic planning was when I was leading a capital campaign that would hit goal and had the ability to overachieve it by far...

Strategic Philanthropy: The Shift in Donor Behavior That's Shaking Up the Nonprofit Sector
May 9, 2016 at 12:12 pm

Donor behavior is becoming less transactional in nature as donors now act as philanthropists in more sophisticated and strategic ways. Donors are narrowing the number of causes they support, donating more to those causes, and doing so with an expectation of engagement and 
accountability we once saw only from a select few. Donors of all shapes, sizes and types have become strategic philanthropists...

How I Screwed Up Our Marketing (and What You Can Learn From It)
April 26, 2016 at 10:23 am

As a promotion at recent fundraising conferences, my team had the idea to give away pedometers to the more than 4,000 fundraisers in attendance. If they walked 33,000 steps at the conference, and sent a picture confirming their totals, we’d make a $25 donation to their nonprofits. I thought this would become the Ice Bucket Challenge of fundraising conferences. It did not...

Should You Drop Social Media From Your Fundraising Strategy?
April 19, 2016 at 9:11 am

Social media may be good at raising awareness, but—contrary to the success of the Ice Bucket Challenge—it may not be so great at getting people to donate to an organization. This was one of the significant findings of a new study published in Sociological Science. The research found that while social media campaigns may attract…

You Are the Fundraising Professional!
April 6, 2016 at 11:34 am

I'm amazed at how often organizations with experienced fundraising professions veer off track. As fundraising professionals, we do no good for those we serve and for our profession by wavering on best practices. What does this mean? It means having a professionally developed fundraising plan that leverages the most effective and efficient methods in order to achieve fundraising goals...

4 Ways to Dig for Gold in Last Year’s Fundraising Campaigns
March 9, 2016 at 10:29 am

Whether your 2015 fundraising strategy was a success or a total bust, there are likely a few hidden gems to uncover in the data. Before you finalize your 2016 fundraising calendar, go through the information that you gathered from last year’s campaigns and look for trends or unusual activity that you can leverage for better…

10 Ways Your Newsletter Could Raise More Money
March 8, 2016 at 9:23 am

How well does your newsletter work? Many organizations now use newsletters to communicate about their work. That’s good! But I see so many organizations produce fancy pieces that aren’t doing their jobs. Do newsletters right and they can be a serious source of income–by delighting your donors. Miss the mark and you’re throwing money away.…