Technology

The Art of Engaging Donors on Social Media
April 11, 2017 at 8:48 am

When people engage with brands on social media, it’s usually because they are looking to build a relationship or some kind of connection. Don’t miss this opportunity. An engaged social-media audience is priceless for your organization because these connections provide the potential for increased organic growth and recurring donations...

A/B Test Your Way to Better Fundraising Results
April 6, 2017 at 10:18 pm

Your organization’s current fundraising programs may be getting results. They’re working—or so it seems. But what if your results could be getting better… and better and better? The highest performing nonprofits continually test their appeals programs to optimize programs...

What Factors Influence a Hospital CEO's Salary?
April 4, 2017 at 2:58 pm

CEOs who are employed at nonprofit hospitals in the U.S. receive higher salaries if they are more experienced with advanced technologies and if the hospital they are employed at has higher levels of patient satisfaction...

#17NTC Recap: The Digital Age of Nonprofit
April 3, 2017 at 10:07 pm

On a cold, rainy March day in Boston, I set off to meet other nonprofit technology professionals at the 17th annual NTEN Nonprofit Technology Conference in Washington, D.C. It was my first time at the conference, but I didn’t need to worry about fitting in...

FrontStream Launches New Integrated Fundraising Platform
April 3, 2017 at 9:47 pm

FrontStream recently announced the launch of Panorama, an integrated fundraising platform that includes FirstGiving and Artez for peer-to-peer and online fundraising, BiddingForGood’s online and mobile auctions and GiftWorks Cloud, the company’s donor database...

8 Simple Steps to Better Email Open Rates
April 3, 2017 at 9:37 pm

Email is the bread and butter of digital marketing. While it’s important to have a number of communication channels through which to engage your community, no organization (for-profit or nonprofit) can afford to neglect email. But the importance and prevalence of email marketing is part of what makes it so difficult. When every organization is…

State of Peer-To-Peer Fundraising 2017
March 28, 2017 at 3:23 pm

Email is the bread and butter of digital marketing. While it’s important to have a number of communication channels through which to engage your community, no organization (for-profit or nonprofit) can afford to neglect email. But the importance and prevalence of email marketing is part of what makes it so difficult. When every organization is […]

5 Keys to Discovering Social Media Fundraising Opportunities
March 28, 2017 at 8:42 am

When was the last time you purchased something you didn’t really need because it jumped in front of you? Perhaps because you saw it on a sidewalk stand while walking down the street. Or at the check-out line. Or it popped up as an ad or sidebar on your computer...

Jacob Harold’s State of the Sector: The GuideStar Chief Talks Election
March 22, 2017 at 8:37 am

Seeing some of the conversation in the media, to me, reflected a lot of common misconceptions and misunderstandings about the role nonprofits play in our society. And so we did a piece of analysis to kind of take advantage of all this attention and hope we could provide some education, and to show, for example, some of the differences between the two institutions...

Magnificent Millennials: Changing the World
March 15, 2017 at 3:46 pm

Millennials are going to change the nonprofit world in incredible ways. Their enthusiasm and capabilities are significantly different than the generations that came before them, and they are motivated to make the world a better place...