Testing

It’s critical to run campaigns that acquire and upgrade donors, but it has to be done right. That’s where campaign testing comes in.

If you want to get attention, you have to stand out from the crowd. Here is some guidance as you get creative with your marketing.

Effective copywriting for direct response fundraising is weird, and it has three qualities that can irritate nonprofit professionals.

Donors are giving less overall, so here are some tips to optimize your nonprofit’s online giving strategies.

The right imagery can amplify the power of your nonprofit communications. Let’s dig into some image selection best practices.

Here are some tips on how can nonprofits capture the attention of potential donors and create a successful digital program.

Nonprofits should consider how QR codes can elevate the donor experience. Here are four ways to optimize QR codes in direct mail.

Many agencies feel client pressure to reach a certain goal, and it’s safer to focus on one-time gifts. So how do you convince your agency to add monthly giving to your appeals? 

Behavioral scientists have found that people use both the rational and emotional parts of their brain to make decisions. Donating decisions are made first by emotion and then later justified with rational reasons.

Testing is about the most basic best practice we have in direct marketing. It’s how we measure what works and what doesn’t. In fundraising, it’s critical because if there’s one lesson we’ve all learned over and over, it’s that direct mail is counterintuitive. Logic and common sense do not apply. Except when they do.