Video
June 23, 2016 at 9:56 am
One evening last December, 400 men and women in tuxedos and gowns met at the Metropolitan Museum of Art in New York to take a trip to a small village in Ethiopia. Few of them had ever been to the East African country before, and while they were scheduled to depart that evening, nobody had…
June 13, 2016 at 10:42 am
Facebook Live has taken the world by storm! Ever since Candace "Chewbacca mom" Payne created the most viewed live video to date, many people—especially marketers—who had never heard of Facebook Live took note. If you haven’t seen this video, do watch it and see if you can stop smiling with this happy mom. So, what…
June 9, 2016 at 10:42 am
Stories come in many forms, and people process information in different ways. Some people respond better to visual stimuli. In our information-packed world, a visual story can be a great way to connect. Tell a story in an instant with a photo Your donors are busy and may not have time read a story, but…
May 24, 2016 at 8:59 am
Facebook users tell us what works and doesn’t relative to Facebook videos. How do your videos measure up? As people scroll through their news feeds, videos start automatically but are silent in the beginning. If this is not managed properly, it creates confusion with the viewer and most likely a missed opportunity. The videos that ranked the highest used visual cues during the no-audio period...
May 3, 2016 at 9:59 am
The Academy of Interactive and Visual Arts (AIVA) honored NAPCO Media, a leading business-to-business company and parent company of NonProfit PRO, with two Silver Awards of Distinction in the online video category...
March 3, 2016 at 10:19 am
Quick: You have just a few seconds to catch your audience’s attention, inspire and educate them, and then offer a call to action. Internet users are fickle, busy and they don’t have time to waste. That’s partly why video marketing is so popular—it’s a highly effective engagement tool. According to Visually, a video on a…
February 24, 2016 at 10:03 am
Compelling storytelling moves people on an emotional level; it makes them care. If you’ve ever watched a reality talent show like "American Idol," you know that the story behind the singer is what makes an audience connect with and root for that individual. Nonprofits may not get to tell their stories to a prime time…
February 9, 2016 at 10:35 am
In early 2016, YouTube rolled out a new feature to content creators who host their videos on the YouTube platform. Now, users can harness their content for the good of U.S.-based nonprofit organizations. Here’s everything you need to know about YouTube Donation Cards: What are YouTube Donation Cards? A donation card essentially is a link…
February 1, 2016 at 11:19 am
YouTube just made it a lot easier for its users in the U.S. to use its videos to drive donations to nonprofit organizations. With the new donation cards, video creators can now choose from more than 1.8 million IRS-validated 501(c)3 nonprofits and send direct donations to them right from the video creators' videos. Nonprofits could already…
January 28, 2016 at 9:29 am
Two years ago, we asked the question: "Can Nonprofits Benefit from Snapchat?" After using the app and investigating its privacy and security, I couldn't really find much use for nonprofits. It isn't secure enough to send sensitive information to clients or staff, and I could only find examples of businesses using the app. Recently, after…
