Video

Since nonprofits don’t have a tangible product to sell, storytelling becomes that much more important. I like to think about online advertising as online storytelling. Our goal is to get a click, or a view, or a like. We have to tell a short-but-catchy story to get someone’s attention...

There are many ways to thank your donors for all their support in the previous year: send an email, write a note, make a phone call or even hold an event. One medium that can be quite effective in thanking your donors is video. Luckily, it’s never been easier or cheaper to produce a high-quality…

We’ve talked about the importance of storytelling and how to do it using things like news cycles, social media, and even Periscope and Meerkat. So now let’s add another tool to your content toolbox. Let’s talk about Vine. What Is Vine? At its simplest Vine is a video-sharing app. But to understand what it does…

Social Media and Fundraising Heading into 2015, our NPTech experts predicted that charities would do more multi-channel marketing and venture beyond email and direct mail into social media. As we look ahead to 2016, it's looking like the emerging "killer apps" may be messaging solutions, like Snapchat, Facebook Messenger and WhatsApp, that deliver text messages…

If you’re looking for a quick, easy, affordable and dynamic way to thank donors this holiday season, then check this out: Make and send a thank-you video. It’s super easy to shoot. Just use your smartphone. No fancy equipment or skill needed (isn’t that a relief?). With YouTube being one of the biggest social media…

There is nothing that can replace being face to face, in person with someone. But thanks to basic technology, there are incredible ways to deepen relationships, and overcome travel and expense barriers. Today’s world is increasingly global, and organizations have supporters and friends all over. Use technology in a focused and strategic manner to connect with your best friends, potential friends and donors...

Social media’s potential to generate actual giving—as opposed to just clicks, "likes," retweets and "awareness"—remains unclear. But a study released Tuesday suggests that YouTube may play a role in transforming passive fans of charities’ work into active donors. People who give money to charity are much more likely than the public to visit YouTube, according…

With more than 4 billion videos being streamed each year on Facebook, ample opportunity exists for nonprofits and political groups to utilize their video libraries for fundraising efforts on the social network. Nonprofits are no strangers to using video to tell a story and further their missions. As we approach planning for end-of-year solicitations (when…

Chances are you've seen an Omaze video, although you may not have realized what company was behind it. The Santa Monica, California-based startup blew up tanks with Arnold Schwarzenegger, hung out with Iron Man, and handed out a cameo appearance for one lucky fan in the new Star Wars film. These experiences racked up millions…

In 2015, content is king, and there is no more engaging form of content marketing than video marketing. Long gone are the days when a nonprofit needed huge budgets and ad dollars to shoot and air a high-quality DRTV campaign. With the snap of a smartphone, a little software and the use of the Internet, a video can be shot, edited, uploaded and shared in a matter of minutes. And we all know video is where your donors and supporters are spending their increasingly longer online time...