Video

Not all social channels have the same purpose in your constituent’s life. That means videos must be tailored to each social media channel for maximum effectiveness. In the past I’ve blogged about the power of video for nonprofits. I still feel very strongly that we, as an industry, can’t just do video. We must do video right. For the last few years, Facebook and YouTube have been the primary places for nonprofits to showcase their messages and missions in video. But, with the growth of other channels, there are multiple opportunities for nonprofits to reach the marketplace...

Goodwill Manasota, Sarasota, Fla., has taken to the airwaves to share stories of philanthropy and good corporate social responsibility throughout Sarasota and Manatee counties. Through the “Tell Me Something Good” radio show on WSRQ, hosted by Goodwill Foundation vice president Veronica Brandon Miller and director of community outreach Rick Hughes, and the “Good News” show…

With all the modern channels to potential donors, learn the myriad of ways you can grow your list and engage new supporters.

What other people think is really important to us. If we see a group of people doing something, however weird that something might be, we want to do it too.

At the day two plenary session during the Nonprofit Technology Network's 2015 Nonprofit Technology Conference in Austin, Texas, the 2015 DoGooder Video Awards winners were announced. The awards, presented by YouTube, See3 and NTEN, honor some of the best videos for good out there.

It's DoGooder Video Awards time, and the submission period for the annual awards honoring the best videos that raise awareness, tell stories and inspire action for causes is open and runs through Feb. 8.

We were blown away by the global participation in this year's campaign. Without further ado, we're thrilled to announce the winners of TechSoup's Storymakers 2014 contest and to share their words about storytelling.

Six-second fundraising? I'm not kidding. The new, ultra-short social-media services, Instagram and Vine, are showing how short little videos that are just a few seconds long grab the attention of millions of people, particularly people under 35 years old. Shooting six-second videos is easy to do on your smartphone, and as you'll see, they can be very charming.

Learning from the 'I Will What I Want' campaign

As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence, take a look back at the 2011 On the Edge Campaign of the Year from New York Public Library.