Volunteers

Thanksgiving is just a few weeks away. Take time today to be sure that you are maximizing this opportunity to deepen relationships with your donors and other key friends!

Charities should motivate their volunteers to strive for their own individual Triple Crown Award each fiscal year, which represents a new season. Instead of baseball terms, the charities should seek each individual engagement in the areas of time, talent and treasure.

If I secure nine people for volunteer or volunteer board positions, one third of them will be outstanding and exceed expectations, another third will ebb and flow, and the remaining third will be a complete bust.

Now is the time to step back and take a clear-eyed assessment of where you are, what you have to work with and how best to go forward.

Labeling a campaign volunteer a "storyteller" blurs what is expected of the annual-fund volunteers — that they ask for a gift.

How are you going to approach fundraising? From the Magnificent Side or from the Dark Side?

So many organizations carry volunteers who are burned out, tuned out and left the organization mentally some time ago. You need to say goodbye to them with grace and praise, plus begin to recruit fresh blood ASAP. You also must do everything possible to love your volunteers and know each person well enough to understand each individual's needs and wants.

I now see the beauty in finishing second, as many teams never receive a plaque or trophy for their efforts. The goal of sports should be to teach good sportsmanship. Children and adults like to be recognized for their efforts, regardless of outcome. The coaches, umpires, parents of players, fans and others volunteer their time to promote a spirit of good will and enjoyment so all can enjoy. As for the young players, by promoting a fun environment for them to enjoy, they might grow up to be future volunteers and donors for many organizations. We need to make baseball and any activity fun for children. The future of philanthropy depends on it.

Tara Morgan, chief relationship officer at the George Pocock Rowing Foundation, found herself needing to personally connect with thousands of donors while working for the Seattle International Film Festival. And she needed to do it in a span of 25 days.

As you’ll see in the video, there was no way she would be able to personally touch every donor, so she had to bring in help. You’ll learn how she created a small army of ambassadors to help her.

Marketing agency Achieve and the Case Foundation developed a study on millennials. They thoroughly analyzed this generation’s participation in and connection to causes and nonprofit organizations. Based on the findings from this fantastic report, I came up with eight ways that nonprofits can engage millennial donors and volunteers. 1. Keep your information updated. 2. Make everything mobile-friendly. 3. Use social media and make your content shareable. 4. Don't forget email. 5. Provide multiple donation options. 6. Be authentic. 7. Provide unique ways to get involved. 8. Treat millennials like your other donors and volunteers.