Web Design

Let’s have a look at six types of landing-page conversion killers. Avoid these mistakes, and your chances of creating a high-converting page will dramatically increase. 1. Are you wishy-washy? 2. Are you too clever? 3. Are you using meaningless graphics? 4. Are you a hype machine? 5. Are you irrelevant? 6. Do you rely too much on the power of free?

At bbcon, two fundraising professionals shared the key attributes of engaging e-mail and ways to optimize e-mail communications in their session, "Email in a Social Media/Mobile Device World."

If your website doesn’t have as many viewers as you would like, don’t fret. There are a variety of ways to easily drive more traffic to your site without paying for ad space or being too pushy. By becoming more involved in your business, building your social-media presence and following a few other tips, you will soon have hundreds or thousands more views regularly.

FundRaising Success announces the 2013 Gold Awards for Fundraising Excellence Website winner: Covenant House.

For nonprofit organizations, an effective website is essential for success. With all the nonprofits out there these days, potential donors use nonprofit websites as a screening tool. If your nonprofit organization’s website is missing any of these elements, make a concentrated effort to add them immediately: how each donation makes a difference, the population you help (names and faces), a prominent donate button, a blog or other updated content, icons linking to your social-media pages, and your one-of-a-kind personality.

Is that all you got? It’s a simple question, really. And maybe with your nonprofit’s online presence (website, social media, etc.), that is “all you got.” But it begs the question — "Could I be doing more?"

The answer is yes. And it’s always going to be a resounding "Yes." We could all be doing so much more online. And it’ll make a world of difference in our online fundraising efforts. Just building your website and social-media pages is a great first step. But that alone won’t magically send donations flooding in.

In this webinar we discuss the fears surrounding mobile & text-to-give, interactive websites, and video… and how to overcome them.

When was the last time you updated the "donate" and "volunteer" pages or sections of your nonprofit website? When were these pages written in the first place, and by whom? If getting website visitors to support your organization is a priority, good copywriting of this content is critical. Don’t assume that "donate" and "volunteer" pages only need to offer mechanisms for bringing in support; they should be written to inspire support. So, what’s the secret to writing copy that inspires support? Planning.

Got data? It does a development department good! Learn how three organizations utilized donor data and new technology to enhance their fundraising.

I like to think of Web accessibility as the practice of making websites with content, features and functionality that people of all abilities can access and use. Does your nonprofit have an accessible website? As a starting point, try testing your site using these free tools: Web Accessibility Evaluation Tool (WAVE), CheckMyColours.com and WebAnywhere.