Web Design

It’s probably safe to say that 2013 is the year where mobile optimization will become mandatory. Designing mobile-friendly Web pages has been a really good idea for quite some time now, but it’s becoming increasingly important. An estimated 1.7 billion consumers will access the Web through a mobile device this year, a figure which surely includes some of your prospects. Here’s how to make sure your content is perfectly mobile optimized.

After a frustrating experience trying to make donations in friends' names for the holidays, I asked readers of my April 2009 Editor's Note to examine the ways that seemingly minor glitches and missteps can affect their all-important donor relationships.

How do you become your donors' favorite cause — you, the one that they want? Here are five things you can do to increase engagement

People get excited about websites. It’s common at the outset of a website project for folks to want to rush right into discussing design and functionality. But before diving headfirst into the look and feel of your new site, you need to spend a bit of time thinking about measuring “success.” Specifically, how will you know if your new website is actually helping your organization do more of that good stuff you do? After all, that’s really the whole point of the website, isn’t it?

The "donate" button on your nonprofit's website is big deal! Your supporters have become accustomed to it — they expect to see it when they arrive on your website. It's also the starting point for your online fundraising. Even though you may have other exciting campaigns going on, your "donate" button is a constant fundraising opportunity.

This simple button can be very effective — and we're here to help you perfect it! These questions may seem basic, but the answers could help make the difference in your 2013 fundraising.

If the election has taught us anything this year, it is that transparency is valued by all constituencies, all walks of life and by all voters. Your nonprofit's constituents are no different. The same way Americans want to see how our presidential candidates use our money and support, your constituents need to understand how your mission is impacted by theirs.

At the Bridge to Integrated Marketing and Fundraising Conference, three fundraising technology professionals shared some website best practices in their session “37 Must-Have Strategies to Better Engage Your Website Visitor.” Here are the final 11 strategies.

At the Bridge to Integrated Marketing and Fundraising Conference, three fundraising technology professionals shared some website best practices in their session “37 Must-Have Strategies to Better Engage Your Website Visitor.” Here are the strategies 18-26.

At the Bridge to Integrated Marketing and Fundraising Conference, three fundraising technology professionals shared some website best practices in their session “37 Must-Have Strategies to Better Engage Your Website Visitor.” Here are the strategies 9-17.

At the Bridge to Integrated Marketing and Fundraising Conference, three fundraising technology professionals shared some website best practices in their session “37 Must-Have Strategies to Better Engage Your Website Visitor.” Here are the first eight strategies.