Web Design

37 Must-Have Strategies to Better Engage Website Visitors, Part 2
August 15, 2012

At the Bridge to Integrated Marketing and Fundraising Conference, three fundraising technology professionals shared some website best practices in their session “37 Must-Have Strategies to Better Engage Your Website Visitor.” Here are the strategies 9-17.

37 Must-Have Strategies to Better Engage Website Visitors, Part 1
August 13, 2012

At the Bridge to Integrated Marketing and Fundraising Conference, three fundraising technology professionals shared some website best practices in their session “37 Must-Have Strategies to Better Engage Your Website Visitor.” Here are the first eight strategies.

Nonprofits May Soon Say Goodbye to .org
January 11, 2012

The use of .org at the end of a website’s address has long been the accepted online shorthand to identify sites that are operated by nonprofits.

But now the key organization that manages nonprofit addresses wants charities to adopt the suffix .ngo. It also wants to implement a process that vets organizations to ensure that anybody with the .ngo address is a legitimate nonprofit, saying that now it’s too easy to commit fraud using a .org address because anyone can create one.

Charity Draws Bigger Donations With Redesigned Web Site
November 17, 2011

Until this summer, Compassion International had a Web site in need of a makeover. The Christian aid charity hadn’t redesigned the site since 2003.

Thanks to an update in June, the number of visits to the site has grown by 25 percent, traffic from search engines has risen 28 percent, and page views have increased 9 percent. The number of people who visit every section of the site has increased as much as 350 percent on some pages, and the average donation made by each visitor has increased by 55 percent.

Turning Fundraising on Its Head
November 1, 2011

As the world becomes more digital every day, online fundraising continues to grow in importance and volume. But it's unrealistic to expect donors to give online if you don't engage them first. That's the name of the game in e-philanthropy: engagement.

Adapt or Die: Fundraising Technology in the Post-Borders World
September 14, 2011

We might look at Borders and think that can never happen to our organizations — we’re far too savvy, right? But what are the lessons we can learn as nonprofits and fundraisers from this and other sad endings? Are our methods and technology threatening to make us the dinosaurs, while the Amazons of our sector plough ahead without us?