Web Design

How does modern design impact your donation page? As modern Web design relies more and more on user experience, it’s brought new design elements to donation pages and landing pages. We like to think that having a beautiful donation page or landing page means we’ll get more donations...

The words you use on your donation page are powerful. And there’s a danger in assuming your donor understands why they should give to you just because they land on your donation page. By adding copy to your page, you can articulate those reasons clearly and increase your donations...

Phoenix Rescue Mission’s website was stuck 
in the past. Inconsistent design. Too much 
copy. No mobile responsiveness. The old site (pictured left) was outdated—or worse, cold. “One example is the ‘Homelessness’ page,” said Eric Himes, account director for Grizzard Communications Group, who submitted the entry. “The previous page was full of vital and relevant information, but it read a bit like a term paper.”...

Ever wondered how your online fundraising is doing? And how that compares to other organizations? Do you need numbers that can help you to set your goals? This online marketing charity benchmark tool will kickstart that process. We have analyzed close to 12 million sessions, looked at more than 40,000 donations and checked out 148,000…

In the end, no matter how much you think you know (or someone else knows), it’s really easy to do some landing page testing these days. If you haven’t been testing aspects of your landing pages, then you need to get on it quickly...

What can “Where’s Waldo?”, the lovable children’s book series of the '90s, teach us about designing better page layouts? A lot, it turns out. In UX, we use different page layouts to help organize information and guide the user's eye path. The “F” pattern, for instance, is commonly used for article-heavy sites to guide the…

I’m not a particular fan of Giving Tuesday. In my experience as a staffer, I found it a time-suck. Worse, if your organization doesn't have a strong community profile (a “best-kept secret”), it’s time spent building recognition for Giving Tuesday, not for your organization. And of course, it doesn’t always raise much money, either. Tom…

What do you think is the No. 1 priority of your nonprofit’s website? Think about it for a minute. Is it to properly introduce your organization to the visitors? Is it to answer visitors’ questions? Is it to get them to make donations? Is it to get them to volunteer or attend an event? Is…

The rapid rise of social media and mobile technology has had a profound impact on website design and email marketing, yet many nonprofits have not yet adapted to the new aesthetics and functionality of a mobile, social internet. Based upon the knowledge and experience that the nonprofit sector has gained over the last 20 years…

It’s hard to believe it’s almost the end of August, and year-end fundraising is just around the corner. One thing you need to do before you switch from going to the beach to picking apples is to make sure your website is up to par. This means it’s up-to-date, easy to read and navigate, welcoming,…