Web Design

Netflix released its quarterly report in April, and its stock plummeted 10 percent. That’s what happens when stocks fly so high: Even 
the slightest hint of bad news triggers a sell-off. Bear in mind that most of the quarterly report was positive. Netflix added 6.74 million new subscribers to bring it’s total to 81.5 million global customers. That’s 31 percent more than a year ago. And now, 42 percent of Netflix customers reside outside of the U.S...

Think that your website is your organization’s most important online communications asset? Think again. This week’s Know Your Own Bone fast facts video busts a myth that seems to be slow to shake for some leaders. As it turns out, your organization’s own website is not your organization’s most important online communications asset. Organizations tend…

With more than 1 billion websites across the digital landscape, we know there are some elements that are mandatory for effective web experiences...

Only 15 percent of prospective donors who reach a website's donation page actually make an online gift. This stark statistic, revealed in the 2016 M+R Benchmarks Study, is a reminder of the challenge of raising money online. After all the work you've done crafting powerful fundraising campaigns, it's a pity that your website's donation page…

In Silicon Valley, "unicorns" might refer to billion dollar startups, but on Nonprofit With Balls, a humor site about life in the nonprofit industry, that term refers to something more real, and more heroic: nonprofit workers. "These people are underpaid to work on emotionally challenging issues, and all with crappy chairs that they got off…

Many of you are planning to redesign your websites in the near future, and it is to this part of the audience I would like to direct this article. On my last flight, I was seated near a young woman who must have been about 20 years old. As you may guess, she spent most…

Someone has come to your site. He or she has downloaded your eight-point plan or a white paper, taken an advocacy alert and looked at your infographic. Now what? When we think about donors, it’s often with our fundraising glasses on, thinking, "how do I get this person to donate?" One of the underrated aspects…

Traffic. Average gift. Conversion. These are the three essential ingredients to fundraising and online fundraising. I discussed the role of traffic here (and how a Google Ad Grant can help), and today we’re going to look at conversion. Quite relevant as I’m currently at Unbounce‘s Call to Action Conference, which is essentially a two-day conference…

Want to make your website better? And by better, I mean get more people to join your email list, sign up to volunteer and donate. You could ask for user feedback, but what users say and do are often polar opposites. You could check out your aspirational peers for best practices, but your supporters may…

We aren’t the same people we were 10 years ago—or even at the start of last year. But the one thing we can count on is that change is a constant. The key is to embrace the change—and nonprofits have seized the opportunity...