Web Design

I’m not a particular fan of Giving Tuesday. In my experience as a staffer, I found it a time-suck. Worse, if your organization doesn't have a strong community profile (a “best-kept secret”), it’s time spent building recognition for Giving Tuesday, not for your organization. And of course, it doesn’t always raise much money, either. Tom…

What do you think is the No. 1 priority of your nonprofit’s website? Think about it for a minute. Is it to properly introduce your organization to the visitors? Is it to answer visitors’ questions? Is it to get them to make donations? Is it to get them to volunteer or attend an event? Is…

The rapid rise of social media and mobile technology has had a profound impact on website design and email marketing, yet many nonprofits have not yet adapted to the new aesthetics and functionality of a mobile, social internet. Based upon the knowledge and experience that the nonprofit sector has gained over the last 20 years…

It’s hard to believe it’s almost the end of August, and year-end fundraising is just around the corner. One thing you need to do before you switch from going to the beach to picking apples is to make sure your website is up to par. This means it’s up-to-date, easy to read and navigate, welcoming,…

Netflix released its quarterly report in April, and its stock plummeted 10 percent. That’s what happens when stocks fly so high: Even 
the slightest hint of bad news triggers a sell-off. Bear in mind that most of the quarterly report was positive. Netflix added 6.74 million new subscribers to bring it’s total to 81.5 million global customers. That’s 31 percent more than a year ago. And now, 42 percent of Netflix customers reside outside of the U.S...

Think that your website is your organization’s most important online communications asset? Think again. This week’s Know Your Own Bone fast facts video busts a myth that seems to be slow to shake for some leaders. As it turns out, your organization’s own website is not your organization’s most important online communications asset. Organizations tend…

With more than 1 billion websites across the digital landscape, we know there are some elements that are mandatory for effective web experiences...

Only 15 percent of prospective donors who reach a website's donation page actually make an online gift. This stark statistic, revealed in the 2016 M+R Benchmarks Study, is a reminder of the challenge of raising money online. After all the work you've done crafting powerful fundraising campaigns, it's a pity that your website's donation page…

In Silicon Valley, "unicorns" might refer to billion dollar startups, but on Nonprofit With Balls, a humor site about life in the nonprofit industry, that term refers to something more real, and more heroic: nonprofit workers. "These people are underpaid to work on emotionally challenging issues, and all with crappy chairs that they got off…

Many of you are planning to redesign your websites in the near future, and it is to this part of the audience I would like to direct this article. On my last flight, I was seated near a young woman who must have been about 20 years old. As you may guess, she spent most…