Web Design

Someone has come to your site. He or she has downloaded your eight-point plan or a white paper, taken an advocacy alert and looked at your infographic. Now what? When we think about donors, it’s often with our fundraising glasses on, thinking, "how do I get this person to donate?" One of the underrated aspects…

Traffic. Average gift. Conversion. These are the three essential ingredients to fundraising and online fundraising. I discussed the role of traffic here (and how a Google Ad Grant can help), and today we’re going to look at conversion. Quite relevant as I’m currently at Unbounce‘s Call to Action Conference, which is essentially a two-day conference…

Want to make your website better? And by better, I mean get more people to join your email list, sign up to volunteer and donate. You could ask for user feedback, but what users say and do are often polar opposites. You could check out your aspirational peers for best practices, but your supporters may…

We aren’t the same people we were 10 years ago—or even at the start of last year. But the one thing we can count on is that change is a constant. The key is to embrace the change—and nonprofits have seized the opportunity...

When website visitors arrive at your nonprofit donation page, you have seconds to turn that donor from a well-intentioned visitor to a donor. Whether donors arrive via email, social media or your blog, your nonprofit donation page needs to be banging all eight cylinders. Or, at least seven. Elevation recently published this snazzy infographic running down seven…

If the idea of doing any type of cleaning makes you want to scream, just think of how much better you feel when it’s done. Your house sparkles, and it can be cathartic to get rid of old clothes and shred paperwork you’ve had since the Clinton administration...

Whenever anyone downloads our nonprofit website guide, that person gets an email from me asking for the biggest wish for his or her organization’s website. It’s fun to see what different organizations are working on, plus it’s a great way to keep a pulse on what’s weighing heavy on nonprofit workers when it comes to…

So you’re getting some traffic to your online donation page, but the donations aren’t quite rolling in. What gives? There are a few common reasons why prospective donors ditch your donation page or don’t give as much as you might like them to. Here are 10 ways that you can optimize your online donation page…

Social media may be a "big miss" for nonprofits. That is according to the Nonprofit Social Media Scorecard by Dunham and Co. and the Marketing Support Network. Despite all the advice available on the Internet, webinars, books, and the shouting of various consultants, it appears that nonprofits have only gotten part of the message about social…

Quick: You have just a few seconds to catch your audience’s attention, inspire and educate them, and then offer a call to action. Internet users are fickle, busy and they don’t have time to waste. That’s partly why video marketing is so popular—it’s a highly effective engagement tool. According to Visually, a video on a…