A Much Better Way to Make Money Than Fundraising
This is how my daughter plays hide and seek ...
... she thinks if she can't see me then I'm not there. That strategy sound familiar? Isn't it exactly the same approach our sector takes to getting feedback from prospects or supporters?
If everyone from Multinational Corporations right through to my local curry house are doing everything they can to find out what people interacting with them think, why don't we? It's long been common knowledge that more than 50 percent of the decision to purchase again is tied to the interaction in the moment. And as was reported recently the ROI of servicing an interaction is 70 percent (not a typo! And that's only accounting for increase in lifetime value. If you actually act on the feedback and improve the overall experience there's no telling how high that number can go).
Charlie Hulme is managing director of DonorVoice. Part of the team that conducted the sector’s only empirical and applied study into donor loyalty. Today, he works with charity partners to radically alter the donor's experience and subsequent lifetime value.
