Companies That Walk the Philanthropic Walk: Corporate Partners

By Duke Haddad, Ed.D.

Hank Rosso, one of the leaders of modern fundraising, noted that fundraising professionals seek funds primarily from individuals, corporations, foundations, associations and organizations. With respect to corporations, many themes have focused around the fact that corporations are greedy and only care about generating profits. Many articles and stories continue to paint corporations in a very negative light. While many companies certainly earn their reputations by only being self-serving, others care about the communities they support through philanthropy.

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Cause Marketing/Corporate Partnerships

Duke Haddad, Ed.D. Author's page

Duke Haddad, Ed.D., CFRE, is currently associate director of development, director of capital campaigns and director of corporate development for The Salvation Army Indiana Division in Indianapolis. He also serves as president of Duke Haddad and Associates LLC and is a freelance instructor for Nonprofit Web Advisor.

He has been a contributing author to NonProfit PRO since 2008.

He received his doctorate degree from West Virginia University with an emphasis on education administration plus a dissertation on donor characteristics. He received a master’s degree from Marshall University with an emphasis on public administration plus a thesis on annual fund analysis. He secured a bachelor’s degree (cum laude) with an emphasis on marketing/management. He has done post graduate work at the University of Louisville.

Duke has received the Fundraising Executive of the Year Award, from the Association of Fundraising Professionals Indiana Chapter. He also was given the Outstanding West Virginian Award, Kentucky Colonel Award and Sagamore of the Wabash Award from the governors of West Virginia, Kentucky and Indiana, respectively, for his many career contributions in the field of philanthropy. He has maintained a Certified Fund Raising Executive (CFRE) designation for three decades.