Achieve

Fundraisers often ask, “Why should I spend time working with young donors?”  

In response, I often challenge them to perform a simple test: analyzing the age of their current donor base. If they’re like many organizations, they’ll find a significant number of donors age 40 and older. 

Working with a variety of nonprofit organizations, we’ve learned that by following a few simple actions, your organization can withstand economic uncertainty and, perhaps, even grow because of it.