Traditionally, the highest-value donors in terms of dollars lie within the 65-and-older range. But, with more ways than ever to reach prospects, fundraisers increasingly are looking to engage a younger crowd. In a presentation titled "Yeah, Yup, Right On — Getting the Younger Donor to Say 'Yes' to Your Nonprofit" at the 47th Association of Fundraising Professionals International Conference on Fundraising going in Baltimore right now discussed ways to do just that.
(Baltimore, Md.) Just 43 percent of charities raised more money in 2009 than in 2008, marking it the worst year for charitable fundraising in a decade, according to the Association of Fundraising Professionals (AFP) 2009 State of Fundraising Survey, released at AFP's 47th International Conference on Fundraising in Baltimore, Md.
AFP's ninth annual State of Fundraising Survey asked charities to compare their fundraising totals in 2009 to their figures in 2008. In a typical survey, about 60 percent of respondents raise more money in one year compared to the previous year. Last year, in the 2008 survey, 46 percent raised more money than in 2007. The 2009 survey shows the economy still having a dramatic effect on fundraising, with just 43 percent raising more money in 2009 compared to 2008, 46 percent raising less money and 11 percent raising about the same.
A post on the blog A Small Change last month by Jason Dick recommends a few tips based on his observations of the successes of recent Twitter campaigns by EpicChange. The EpicChange campaign raised more than $10,000 on Twitter in 24 hours; and Twestival, a campaign in February where people in cities across the globe connected via Twitter and then met up in person, raised more than $250,000 for charity: water.
INDIANAPOLIS, November 17, 2009 — The Center on Philanthropy at Indiana University today offered its congratulations to L.H. Bayley, chairman of the board of David A. Noyes & Company, who has been named recipient of the Association of Fundraising Professionals-Indiana Chapter’s (AFP-IC) 2009 Lifetime Achievement Award.
INDIANAPOLIS, November 2, 2009 — Gender does not generally predict whether someone who donates to charity is likely to leave a charitable bequest in his or her will, according to a study released today by the Center on Philanthropy at Indiana University.
The AFP, Greater New York Chapter and New Jersey Chapter are combining forces to present the first AFP Tri-State Summit on Philanthropy.
Has your organization stepped up and out to exceed expectations this year thanks to a creative campaign or initiative?
Phoenix, Ariz, August 1, 2009 — International speaker, direct mail fundraising consultant, and author, Mal Warwick will lead a three-session program on Wednesday, September 2nd, 2009 aimed at Arizona-based nonprofit professionals who are struggling in the economic downturn. Hosted by the Association of Fundraising Professionals Greater Arizona Chapter, Warwick will lead a discussion on “Fundraising in a Global Context,” followed by a lunch presentation, “Raising Funds When Money is Tight,” and concluding with a workshop entitled “Technology and the Future of Direct Response.”
Circumstances such as natural disasters, sudden public acclaim or an unexpected large bequest can thrust your organization into the spotlight, heightening public awareness and, perhaps, resulting in an extraordinary number of gifts from new donors. As terrific as that sounds, such unexpected volume can present a unique set of significant challenges and opportunities.
I like it when readers contact me with feedback on things they see in the pages of FundRaising Success, or on our Web site, or in our e-letters. Believe it or not, I even like it when they have something less-than-positive to say. At least they’re reading, and they care enough about what we do here to take precious moments out of their days to let us know how they feel.
