During the session "Retooling Your Nonprofit to Optimize Fundraising in Today's Multichannel World" at the 46th annual AFP International Conference on Fundraising in New Orleans last month, Matt McCabe, Mike Rogers and Sandy Ellingson outlined these three main keys to multichannel success.
AFP
Before organizations can properly engage women as donors, they need to assess their own readiness and capacity for cultivating them.
Too often, annual-giving campaigns mean making the same request for the same amount to the same donors in the same way at the same time of year, year after year after year. But in her session, "Annual Giving — How to Do It Well … Over and Over and Over Again," at the 46th annual AFP International Conference on Fundraising held in New Orleans two weeks ago, Jill Pranger encouraged attendees to think about annual-giving campaigns as a series of small, focused campaigns that run throughout the year.
Improving donor-attrition rates can increase the revenue an organization generates by anywhere from 50 percent to 200 percent, according to Adrian Sargeant, Robert Hartsook Chair in the School of Public and Environmental Affairs at Indiana University.
Hear what your development peers attending the AFP International Fundraising Conference recently in New Orleans have to say about how they're managing fundraising during these challenging times.
Donna Red Wing, of the Interfaith Alliance, and Janet Cohen, of Janet Cohen Consulting LLC, discuss their session "Raising Heck and Raising Funds: A Conversation About Lesbian Philanthropy" at the AFP International Fundraising Conference held March 29 to April 1 in New Orleans.
The first step to learning how to balance new and traditional media to better connect with donors is to accept that we're living in an interconnected age. So said Mitch Maxson, senior creative director, and Scott Henderson, vice president of marketing, for MediaSauce in their session the 46th AFP International Conference on Fundraising, which took place last week in New Orleans.
CHICAGO, March 31, 2009 — A study from national consulting firm Campbell & Company and researcher Slover Linett Strategies provides important insights for nonprofits that are examining fundraising expenses and budgets.
NEW ORLEANS, LA, March 30, 2009 — Sage North America today announced several fundraising technology developments designed to further help nonprofit organizations support their missions. The company will soon offer a new ePhilanthropy tool; has a renewed focus on adding next-generation technical capabilities to its Millennium fundraising platform; and has launched fully managed hosting services for its Sage Fundraising 50 software. Sage is demonstrating all of these technologies on the trade show floor at the Association of Fundraising Professionals' (AFP) 2009 International Conference on Fundraising, being held through Wednesday at the Ernest N. Morial Convention Center in New Orleans.
SofterWare, Inc., developer of DonorPerfect fundraising software solutions, has announced the release of SmartActionsâ„¢ automated business rules with its web-based DonorPerfect Online constituent relationship management (CRM) solution. SmartActionsâ„¢ enables nonprofits to set up workflow procedures that their DonorPerfect Online system will carry out automatically when certain predefined conditions are met.