Year-end online fundraising doesn't just happen in December. Here are nine practical steps fundraisers can take now to raise more money online in December.
Amazon.com
Corporate profits are on the rebound, but most big businesses say it will be some time before they can give as much cash as they did before the recession, according to a Chronicle survey of 162 of the country’s largest corporations.
Fairsharemusic joins the likes of Amazon MP3, iTunes and PlayDigital in the crowded music download space, but aims to differentiate itself by donating money to charity every time a song or album is purchased from the site.
The site boasts a catalogue of more than 8.5 million tracks, with individual song prices starting from 79p, the same as many other download services. Half of the net profit from every MP3 downloaded is donated to charity, such as Great Ormond Street Hospital, the British Heart Foundation, Friends of the Earth, and the Teenage Cancer Trust.
Check out any nonprofit Web site these days, and in addition to an About Us page, you're likely to see icons for Facebook, Twitter and MySpace. These social-media widgets have fast become wallpaper on almost all charitable sites. But does social media really work for fundraising?
April 20, 2010, Press Release — Social giving tournament website www.HumanityCalls.org will be launching its initial event, the eBay Fundraising Tournament for the Environment, on April 22. Environment focused nonprofits are invited to sign up. Dozens of organizations, including Amazon Watch, The Nature Conservancy, Light Up Malawi, Water.org and the World Wildlife Fund, have joined.
This first HumanityCalls.org tournament has been seeded with $50,000 from eBay in support of the environment, including challenges such as climate change, conservation, recycling, renewable energy and pollution. Individuals will drive-up the tournament cash pool through their own contributions, vote on the most deserving nonprofits and help engage others through Facebook and Twitter.
More than 81,000 nonprofits have partnered with the online shopping mall GoodShop.com and Yahoo-powered search engine GoodSearch.com to enable their supporters to generate donations by shopping online or searching the Internet.
The book "The Art of Giving: Where the Soul Meets a Business Plan" by renowned philanthropists Charles Bronfman, co-founder of the Andrea and Charles Bronfman Philanthropies, and Jeffrey Solomon, president of the Andrea and Charles Bronfman Philanthropies, guides philanthropists on how to get the most out of their giving.
CAMBRIDGE, Mass., November 4, 2009 — Many nonprofit organizations can significantly improve their impact on social problems and their operations, by adapting some of the private sector`s data-driven performance measurement standards, according to a book released today by Root Cause (www.rootcause.org), a national nonprofit advisory organization.
SEATTLE, October 21, 2009 — Amazon Payments, Inc., a subsidiary of Amazon.com, Inc. (NASDAQ:AMZN), today announced that leading nonprofit organizations are accepting Amazon Payments just in time for holiday giving, making it just as easy to donate to your favorite charity as it is to shop on Amazon. Organizations such as American Red Cross, UNICEF, Greenpeace, Nature Conservancy, Feeding America, Heifer International, Autism Society of America, International Federation for Animal Welfare, Children’s Miracle Network and United Way of King County now allow Amazon customers to make donations quickly and securely using information from their Amazon.com account. Customers can visit www.amazon.com/holidaygiving from now through January 10, 2009 to learn more about “Holiday Giving with Amazon Payments.”
August 24, 2009, The New York Times — Ever wonder what to do with that lingering $11.86 left on a gift card for Lowe’s or Bloomingdale’s? What about donating it to charity?