American Cancer Society

AUSTIN, Texas, June 9, 2009 — Charity Dynamics, a provider of comprehensive online solutions for nonprofits, has achieved a new level of recognition for their expertise at providing nonprofit organizations with online marketing and fundraising programs that deliver extraordinary results. The company today announced that it is one of the first solutions providers to complete certification for Convio’s CMS and online marketing products, and is now an authorized partner in the Convio Solution Provider (CSP) program.

In her cover story, "New Media … Same Strategy," FS Managing Editor Abny Santicola explains that the American Cancer Society, a pioneer in social networking, understands that Web 2.0 tools are just high-tech ways to continue what it’s been doing for a hundred years — building and interacting with a community of constituents united against cancer.

Orlando, FL, July 6, 2009 — More than 1,500 charities are vying for a chance to win CommuniCause, a nationwide online contest that awards one winner a social media makeover.  Launched earlier this year by Orlando-based interactive agency Mindcomet, the CommuniCause campaign gives Americans the opportunity to vote online and rally support for their favorite 501c3 non-profit organizations.  The winning organization receives $25,000 in consulting services from MindComet to help improve its social media presence and fundraising outreach efforts.  The campaign concludes on July 31st.

Profiles, tweets, widgets, avatars, oh my! Social networking has created a wild new world. Given that newness, it’s easy for organizations to get caught up in the notion that they need to reinvent the wheel when it comes to engaging with constituents.

Margelina, my long-lost Second Life avatar, has a friend! Her name is TinaLouise Serendipity. I created her because I couldn’t remember Margelina’s password. So they’re more like stepsisters and, actually, they have yet to meet.

BOSTON, June 24, 2009 — The YMCA of the USA’s brand is worth almost $6.4 billion, making it the nation’s most valuable nonprofit brand, according to The Cone Nonprofit Power Brand 100. This first-of-its-kind research explores the unique relationship between nonprofit brand image and financial performance and revealed some organizations may be leaving millions of dollars in potential unearned revenue on the table.

AUSTIN, Texas, June 23, 2009 — Charity Dynamics and FreeCause today announced a partnership that will provide nonprofit organizations with a unique and powerful social networking solution to drive greater constituent involvement and take special event fundraising to new levels.

June 19, 2009 — The DMA Nonprofit Federation is pleased to announce that effective July 1, 2009, Susan M. Loth, director of fundraising, Disabled American Veterans, will serve as Chairman and Geoffrey W. Peters, president, CDR Fundraising Group, will serve as Vice-Chairman of the Nonprofit Federation's Advisory Council. 

AUSTIN, Texas, May 19, 2009 — Despite an unfavorable giving environment due to the current economic downturn, the Hill Country Ride for AIDS exceeded all expectations and smashed its 2009 fundraising goal, raising a record amount of more than $690,000. The organization - which did not reach its fundraising goal the previous year - utilized Charity Dynamics' Boundless Fundraising social networking application, empowering participants with the market's most effective online tools to significantly strengthen their individual fundraising efforts. As part of their participation in the event, riders are required to raise at least $500.

ATLANTA, April 21, 2009 — The American Cancer Society is launching a major brand revitalization effort focused on helping people better connect with the organization and understand all it has to offer to defeat cancer. Although the American Cancer Society is the most highly recognized health charity brand in the world, Society-conducted research has shown that the public has little understanding about all the organization specifically does.