American Diabetes Association

As nonprofit organizations continue to face increased competition and economic stress, leveraging technology and special event strategies for fundraising and awareness can prove valuable in helping organizations successfully achieve their goals and more effectively move people to support their mission. Convio and Event 360, Inc., with support from the Run Walk Ride Council, compiled five best practices that nonprofits can implement to increase fundraising growth and event participation based on joint research into some of the nation’s most successful charity fundraising events.

Convio, Inc. today announced Level 1 compliance validation with the Payment Card Industry Data Security Standard (PCI DSS). Trustwave, the leading provider of on-demand data security and payment card industry compliance management solutions to businesses and organizations throughout the world, performed the PCI DSS compliance validation for the company.

Convio, Inc. – the leading provider of on-demand constituent relationship management software and services to nonprofit organizations – today announced record annual revenue of $57.0 million for the year ended December 31, 2008, representing a 32 percent increase over 2007. Generating $2.9 million in operating cash flow for the year, and $1.2 million for the fourth quarter, Convio has now produced positive cash flow from operations in five of the last six quarters. In addition, Convio achieved profitability on a non-GAAP basis for both the fourth quarter and for fiscal year 2008.

There are literally millions of diseases — some fatal, some rare, some affecting children, some other demographics. And behind each of them is a group of people who are passionate about finding a cure. And most of them depend on private donations to fund their efforts.

 OK, OK, I’ll admit it … my mother was right — but, please, don’t tell her!! Turns out that some of the lessons she taught me can apply to the ethical collection and use of personally identifiable data, and other privacy issues. Here’s how: Lesson ONE Don’t talk to a person about something affecting them if they did not personally tell you. Always make sure that you collect information from constituents in an opt-in manner and give donors ample opportunities to help you collect this data. A good example of this is using check-off boxes on event-registration forms,

Letters to the Editor and other opinions/tips.

So the race is run, and the party’s over. Your walkathon, golf tournament, masquerade ball or dance-off raised thousands of dollars and introduced hundreds of people to your organization.

Now what? Sure, it’s time to start planning next year’s event. But even more importantly, many fundraising pros agree, it’s time to start thinking about how you’re going to get the people who gave at the event to keep on giving.

Just Say No to Silos August 18, 2005 By Abny Santicola Associate editor, FundRaising Success Reaching fundraising goals often requires strategic partnerships with various vendors: Web site developers, printers, list brokers and managers, and lawyers, to name a few. But without a strategy that coordinates all these different partners, your fundraising efforts are made all the more difficult. In her session, "Breaking Down Vendor Silos -- Getting Your Vendors to Work Together to Get the Job Done," at the 2005 New York Nonprofit Conference yesterday, Joanne DelGiorno, managing director of direct-response marketing for the American Diabetes Association, was among the speakers who addressed the

There’s no doubt that nonprofit Web sites have become serious branding and revenue channels. Compared to recent years, most organizations now are seeing double-digit increases in the number of monthly Web visits, some even a rise in donations, new members and membership renewal.

While an increase in Web traffic certainly is a positive indicator, it isn’t the most vital metric for an organization looking to generate online revenue or increase online-visitor engagement.

Search-engine optimization is nothing more than modifying Web page content and code to get free, organic lists in the search engines for targeted search terms. But as online strategist Liz Murphy, partner at Red Boots Consulting, explains, effective search-engine marketing also employs pay-per-click advertising (buying relevant search terms from the search engines at a per-click cost) and search-engine PR (getting your Web content and press releases top visibility in search engines, news sites and search-engine news pages). Here, Murphy offers five quick tips for search-engine marketing success: 1. Be creative and strategic in selecting keyword-search terms. Keyword research identifies new opportunities to drive