American Lung Association

This new research shows that charitable organizations are still outpacing the business world and academia in their use of social media. The latest study (2009) revealed that a remarkable ninety-seven percent of charitable organizations are using some form of social media including blogs, podcasts, message boards, social networking, video blogging, wikis and Twitter.

AUSTIN, Texas, October 28, 2009 — Sage North America today announced the results of its recently conducted social media survey for nonprofit organizations in the U.S. and Canada. One of the most interesting findings: 91% of respondents raise funds online, but only 58 percent of those nonprofits using social media cite fundraising as a goal for using it. “Sharing our story,” building a community, public relations, and donor engagement/retention – not raising funds – were listed as the nonprofits’ top reasons for engaging in social media.

September 18, 2009, The New York Times — WITH the economic downturn kindling a longing for less volatile eras, many companies have turned to nostalgia marketing. Examples are Volkswagen, featuring a 1964 Beetle in advertisements, General Mills, selling Cheerios and other cereals in retro boxes, and Nationwide Insurance, resurrecting its “Nationwide is on your side” catchphrase.

We caught up with some of the speakers at the DMA Nonprofit Federation 2009 New York Conference last week, and they were kind enough to share some of their best tip on camera.

We caught up with some of the speakers at the DMA Nonprofit Federation 2009 New York Conference last week, and they were kind enough to share some of their best tip on camera.

Craig Finstad, assistant vice president of direct response operations for the American Lung Association, discusses the power of premiums, which he co-presented a session on at the DMANF's 2009 New York Nonprofit Conference in early August.

AUSTIN, Texas, June 23, 2009 — Charity Dynamics and FreeCause today announced a partnership that will provide nonprofit organizations with a unique and powerful social networking solution to drive greater constituent involvement and take special event fundraising to new levels.

NEW ORLEANS, LA, March 30, 2009 — Sage North America today announced several fundraising technology developments designed to further help nonprofit organizations support their missions. The company will soon offer a new ePhilanthropy tool; has a renewed focus on adding next-generation technical capabilities to its Millennium fundraising platform; and has launched fully managed hosting services for its Sage Fundraising 50 software. Sage is demonstrating all of these technologies on the trade show floor at the Association of Fundraising Professionals' (AFP) 2009 International Conference on Fundraising, being held through Wednesday at the Ernest N. Morial Convention Center in New Orleans.

Organizations that play the branding game — and play it well — are part of a growing trend of thriving nonprofits whose mottos help to build awareness of their value and put them in donors’ “hearts, minds, schedules and wallets,” says Nancy Schwartz, president of Nancy Schwartz & Co. and blogger at GettingAttention.org. The 2008 Getting Attention Nonprofit Tagline Award Competition, which originated when so many nonprofits submitted taglines to the recent Getting Attention survey on nonprofit taglines, showed that to be true. The entire list of submitted taglines, details on finalists, and award winners and survey findings will be featured in

Excerpted from a Blackbaud press release: CHARLESTON, S.C. —  Blackbaud, a provider of software and related services designed specifically for nonprofit organizations, announced yesterday that it is acquiring Kintera, a provider of a Software as a Service (SaaS) solution to the nonprofit and government sectors. Under the terms of the agreement, Blackbaud will pay an all-cash purchase price of approximately $46 million. Blackbaud expects to finance the deal with cash and borrowings from its credit facility. Kintera’s principal offering is its online Sphere® technology platform, which is used by such leading organizations as American Lung Association, Big Brothers Big Sisters of America, International Fund for