What day is it? In the span of only a few weeks, I received four wall calendars, a personalized pocket planner, a checkbook-sized calendar and a wallet-sized booklet calendar. Not unusual at first glance. But that’s just the beginning! Two of the wall calendars also had back-end premium offers; the pocket planner came with a funky flat pen; and the checkbook-sized calendar came with lots of seriously glitzy stickers and other fun goodies.
Wow! Who ever thought the Gold Awards could be so exciting? The sun was setting on judgement day, and we had a tie for Package of the Year. A first! So, I polled our four judges — Steve Froehlich, director of development analytics at the ASPCA; Tim O’Leary, vice president of McPherson Associates; Paul Bobnak, director of North American Publishing Co.’s Who’s Mailing What! Archive; and FS Senior Editor Abny Santicola. After some soul searching and spirited debate, they weighed in: two for one package and the other two for the other package.
Sometimes, organizations have to stand alone and advocate for specific issues on their own. But when trying to move the legislative ball on large issues, there’s strength in numbers. The Leukemia & Lymphoma Society is a voluntary health organization dedicated to funding blood cancer research, education and patient services. As its vice president of public policy, George Dahlman spends most of his time dealing with legislation surrounding the specific topic of patient issues — issues such as how combined health charities such as the United Way list potential charities that federal employees can donate to, a non-itemizer’s ability to deduct charitable contributions, and estate-tax
The mission of the American Lung Association is as simple and straightforward as they come: to prevent lung disease and promote lung health. But as a health organization with a national office and 38 constituent and affiliate associations across the country, ALA’s fundraising is anything but simple. Here, Karen Wertheimer, vice president and chief development officer for ALA, talks about the organization’s fundraising structure and the challenges it poses.
Feb. 21, 2006 By Abny Santicola If you're not soliciting the Hispanic population for gifts, you're ignoring 10 percent of the market. So said Joan H. Smyth Dengler, vice president of direct marketing for childcare agency Covenant House, in a session on donor acquisition last Friday at the DMA Nonprofit Federation 2006 Annual Washington Nonprofit Conference. But if you are trying to fundraise from Spanish-speaking people, Dengler shared some advice on strategies that work best with this population. First and foremost, she said, is to come at donors with emotion, the top motivator for charitable gifts. In order to trigger emotions in
The American Lung Association currently is in the throes of redesigning, revamping and relaunching its Web site, www.lungusa.com. While the current site provides rich content on a whopping 60,000 pages, the infrastructure is very “last generation,” says Rusty Burwell, assistant vice president of the development division at the ALA.
