AOL

Stand Up To Cancer (SU2C) announced that in connection with the Sept. 10, 2010, simultaneous commercial-free telecast, more than $80 million has been pledged so far to accelerate groundbreaking research and bring new treatments to patients as quickly as possible. The telecast is available online at www.su2c.org/2010show. Donations can continue to be made online at www.su2c.org and at 1-888-90-STAND (78263).

Philadelphia, PA, November 18, 2009 — The National Constitution Center Board of Trustees announced today that it has appointed David Eisner, former Chief Executive Officer of the Corporation for National and Community Service, to serve as the new President and Chief Executive Officer of the Center.  Eisner succeeds Linda E. Johnson, a member of the Center’s Board of Trustees, who has served as Acting President and Chief Executive Officer since the Board began its national search in January 2009.

New York, NY., September 14, 2009 — A new global business and public sector coalition – led by the Chief Marketing Officer (CMO) Council, the U.S. Chamber of Commerce and many notable non-profits – today announced a milestone initiative to “survey the socially beneficial way” by making donations to causes on behalf of those individuals participating in funded market research programs around the world.

I love, love, LOVE this comment we received from a reader who responded to Kimberly Seville’s April installment of DM Diagnosis, where she talked about the importance of organizations sending out timely thank-yous to donors.

OREM, UT, April 30, 2009 — Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Feed The Children, an international nonprofit relief organization serving children and families in need, has selected the Omniture Online Marketing Suite™ to improve and streamline its online presence. Feed The Children will utilize Omniture SiteCatalyst®, Discover®, SearchCenter™ and Test&Target™ as an integrated portfolio of optimization applications for online analytics, visitor acquisition and conversion.

ATLANTA, April 21, 2009 — The American Cancer Society is launching a major brand revitalization effort focused on helping people better connect with the organization and understand all it has to offer to defeat cancer. Although the American Cancer Society is the most highly recognized health charity brand in the world, Society-conducted research has shown that the public has little understanding about all the organization specifically does.

MOUNTAIN VIEW, Calif., April 2, 2009 — Goodmail Systems, the creator of CertifiedEmail™, the industry’s standard class of trusted email, today announced the launch of CertifiedVideo, a cutting-edge technology that allows legitimate commercial and nonprofit organizations to incorporate streaming video within the body of email communications they send to opted-in recipients. AOL is the first email provider to implement CertifiedVideo, enabling its Webmail users to receive CertifiedVideo messages. The first CertifiedVideo senders include Country Music TV, DailyCandy.com, Fox Digital, iVillage (NBC Universal), LiveNation, the New York Times, Target, Thrillist and Turner Networks.

I have been tweeting on Twitter (my call sign is addedvalueth) for the last two weeks, wondering why a grown-up would share mundane parts of his personal life ("heading to sleep") with complete strangers on the other end of a computer or handheld. And why anyone would want to read aforementioned drivel.

AOL announced today that its customers helped save the lives of children by generously donating to St. Jude Children's Research Hospital(R) through its fifth-annual Thanks and Giving(R) campaign. AOL, whose users doubled the amount of money they donated year over year, mounted an extensive promotional campaign across its network of sites, generating more than 467 million media, editorial and promotional impressions during the Thanks and Giving campaign, a national awareness and fundraising initiative for St. Jude Children's Research Hospital that runs throughout the holiday season. AOL contributed a total of $1.5 million to St. Jude in donations from AOL users, AOL employees, company matching grants, as well as in-kind promotions and ads on the AOL network.

What can individual donors learn from the philanthropic practices of big corporations? We talked with three corporate leaders at an annual gathering of the Committee Encouraging Corporate Philanthropy (CECP) to find out how big companies make charitable gifts and what their practices can teach individual givers. We also quizzed them about corporate social responsibility — the buzz-term for putting a good charitable or socially-aware face on your company — and whether it helps attract new, younger employees.