Association of Fundraising Professionals

Engagement focus of mobile technology for nonprofits
July 13, 2011

Fewer nonprofits are using text-to-give fundraising technology, while more are turning to mobile Web-based media, with constituent-engagement emerging as the main motivation for nonprofits to launch mobile programs, a new report says.

Forty-seven percent of nonprofits using mobile media do not use it for fundraising, and as many as 50 percent of fundraisers say they are wary of early mobile-giving results, says New Directions, a report by Kaptivate and the Association of Fundraising Professionals based on a 2011 survey of 233 organizations.

Charities Experiment With Ways to Train Fundraisers
June 24, 2011

As more and more nonprofits are stepping up training of fundraisers, they are finding low-cost yet effective ways to improve the skills of their staff members.

At Berea College, in Kentucky, for example, Bill Laramee, vice president for alumni and college relations, says a monthlong course he teaches about philanthropy helped train and recruit several fundraisers, including two development officers who now work on Berea’s annual fund. The course, consisting of daily classes, covers the philosophical underpinnings of charity and ethical issues related to fundraising.

Campbell & Company Announces Giving USA 2011 Events
June 6, 2011

Campbell & Company is excited to announce five different events to discuss the implications of the Giving USA 2011 report for nonprofits in all fields. A national webinar, titled “First Look: Giving USA 2011,” will be held on June 21, 2011 at noon CDT, followed by events in Chicago (June 22), Cleveland (June 24), Boston (June 29), and Washington D.C. (June 21). Each event features an interactive panel of distinguished nonprofit leaders.