Association of Fundraising Professionals

At Fundraising Day in New York, three fundraising professionals shared 15 things you absolutely must know about major gifts.

Rich Brown, a visiting clinical professor at New York University's George H. Heyman Center for Philanthropy and Fundraising, shared 26 conversation tips during his presentation, "Major Gifts: 15 Things You Absolutely Must Know," at the Association of Fundraising Professionals' Fundraising Day in New York last week.

This article describes the causes of donor abandonment and how to reduce it. Included is a 20-question, self-scored survey to help nonprofits identify and locate problems in their donation processes. Based on the results, simple donation page design changes can be implemented in order to achieve the ultimate goal — increased donor acquisition and retention.

Here are the 12 principles of fundraising that Pamela Barden thinks are most important.

At last year's Fund Raising Day in New York hosted by the Association of Fundraising Professionals, Ann Crowley, membership and online strategy director for the Human Rights Campaign, joined three other fundraising professionals to present 28 ideas for digital fundraising success. Here are ideas 21-28.

At last year's Fund Raising Day in New York hosted by the Association of Fundraising Professionals, Ann Crowley, membership and online strategy director for the Human Rights Campaign, joined three other fundraising professionals to present 28 ideas for digital fundraising success. Here are ideas 11-20.

At last year's Fund Raising Day in New York hosted by the Association of Fundraising Professionals, Ann Crowley, membership and online strategy director for the Human Rights Campaign, joined three other fundraising professionals to present 28 ideas for digital fundraising success. Here are the first 10 ideas.

Tweets from the Association of Fundraising Professionals 50th International Conference on Fundraising.

Getting in the door to community funders isn't always easy, but introducing yourself to someone new never is. The more you reach out to acquaint others with your organization, the easier it will become and the better you'll be at it. In the end, you're increasing the awareness of your mission, building your skill base and making new friends along the journey. A win-win-win for everyone involved.

On Sunday, the Association of Fundraising Professionals kicked off its 50th International Conference on Fundraising, and it kicked things off in style. How? With fundraising legend after fundraising legend … as well as Grammy Award-winning singer and songwriter John Legend.