Blackbaud

6 Tips From Valencia College Foundation for Virtual Fundraising Success
November 4, 2013

The Valencia College Foundation took its six-week fundraising campaign, First One, online using peer-to-peer fundraising to supplement its offline campaign activities. At the end of the day the foundation raised $203,817, which included a matching grant, recruited 152 fundraisers on 36 teams, and attracted 170 first-time donors.

Donna Marino, Valencia College Foundation’s donor stewardship manager, shared some points of the foundation's success as well as some important lessons to take into planning for the next campaign.

Donor Recognition: The Real Key to Retention
November 1, 2013

Nothing keeps donors engaged like timely, personal acknowledgments. If donor acknowledgment is the key to retention, what are the keys to donor acknowledgment and recognition?

A Look Back — and Forward
November 1, 2013

Fundraising Success is 10 years old! Here, fundraising pros recall the state of fundraising in 2003, and talk about what's changed and what they hope to see happen in the next 10 years.

4 Lessons From Psychology to Turn Your Members Into Donors
October 30, 2013

The easiest place to look for new donors is among your member base. Current members understand your value and enjoy your work. So how do you convert your current financially motivated members into donors who are philanthropically motivated to help your organization achieve its mission? Here are four ways to use human psychology to convert your members to donors: 1. Tell your story. 2. Listen. 3. Segment. Thanks and reinforce.

3 Keys to Year-End Giving Success
October 9, 2013

The final months of the year are going to be big months for nonprofits; that’s a given. The main question is: How are you going to capitalize on the philanthropic spirit?

5 Digital Strategies to Drive Holiday Donations
October 8, 2013

Our research surfaced five actions nonprofits can take to grow their donor pools and maximize their exposures during the holiday season: 1. Get an early start. 2. Use digital to drive discovery. 3. Video turns viewers into donors. 4. Mobile is a must. 5. Build your brand around your mission.

If You Aren't Testing, You Aren't Really Fundraising
October 3, 2013

The bbcon session, "60 Tests in 60 Minutes," provided a great reminder for direct-response fundraisers of all missions, locations and sizes — if you aren't testing, you aren't really fundraising.