Blackbaud

Over the last few years, online fundraising has emerged as an area with the greatest potential for growth. Still, it remains one of the most underutilized means of fundraising today.

The final installment in our year-long series on fundraising basics focuses on online fundraising.

Charleston, S.C., Oct. 27, 2009 — With new classes every month, a role-based curriculum, and exclusive sessions on strategy and best practices, Blackbaud has made training more accessible to the nonprofit organizations it serves. Blackbaud is offering a free training session, , as a sample of the instructor-led courseware from Blackbaud Learn that explores basic querying techniques.), announced the availability of Blackbaud Learn™, a subscription-based training program that provides ongoing skill development and job knowledge training to nonprofits.

Charleston, S.C., October 28, 2009 — Blackbaud, Inc. (Nasdaq: BLKB), the leading global provider of software and related services designed specifically for nonprofit organizations, today announced that The Ohio State University has selected Blackbaud Enterprise CRM™ as its new fundraising system.

Charleston, S.C., October 14, 2009 — Blackbaud, Inc. (Nasdaq: BLKB), the leading global provider of software and services designed specifically for nonprofit organizations announced today that since its launch in March 2009, BlackbaudNow™ has seen rapid adoption among nonprofit organizations and personal fundraisers.

Charleston, S.C., September 21, 2009 — Blackbaud, Inc. (Nasdaq: BLKB), the leading global provider of software and services designed specifically for nonprofit organizations, today announced its inclusion on the Software Magazine’s Software 500 ranking of the world’s largest software and service providers, now in its 27th year.

Charleston, S.C., September 11, 2009 — Blackbaud, Inc. (Nasdaq: BLKB), announced the availability of The Financial Edge™ for Small Offices. Designed to offer value to smaller organizations in achieving the highest level of fiscal transparency and accountability, The Financial Edge for Small Offices includes flexible pricing and options for deployment that scale from one to three users, giving smaller organizations all the benefits of the larger The Financial Edge solution.

Charleston, S.C., August 31, 2009 — Blackbaud, Inc. (Nasdaq: BLKB), the leading global provider of software and related services designed specifically for nonprofit organizations, today announced that the University of Michigan, one of the world’s premiere research universities, has selected Blackbaud Enterprise CRM™ and Target Analytics® to replace its system-wide fundraising technology and prospect research services.

Charleston, S.C., August 27, 2009 — Blackbaud, Inc. (Nasdaq: BLKB) today announced that an increasing number of community foundations are turning to its solutions to build stronger relationships with donors and professional advisors, improve financial accountability, and enhance their web presence.

E-mail is a great option for fundraising communications because it's inexpensive and provides virtually instant access to friends and supporters. What's more, it's measurable.

In the session "The Right Message: Making the Most of E-mail Marketing in a Down Economy" at the DMA Nonprofit Federation's 2009 New York Nonprofit Conference, Allison Van Diest, senior product marketing manager for Blackbaud, shared best practices for creating strong positioning and message architecture.