Blackbaud

Peer-to-peer fundraising adds another difficult layer to the retention equation. Often, donors to peer-to-peer campaigns donate at the behest of a friend or family member. Oftentimes, they have little or no affinity for the organization itself — they simply donate to help someone they know raise money for a cause that person cares about.

Fundraisers know how big a role mobile plays in peer-to-peer fundraising campaigns, which makes responsive design a must for your event website.

Recent tweets on nonprofit technology (#nptech).

Recent tweets from folks you should be following.

Fundraising software provider Blackbaud shared an interesting, interactive infographic on peer-to-peer fundraising. The infographic and accompanying 2013 Blackbaud Peer-to-Peer Fundraising Study look at the key performance indicators for walk, 5K, cycling and endurance fundraising events. Those KPIs are loyalty, donation, level and fundraising performance.

Let’s talk peer-to-peer (P2P) fundraising, shall we? I took part in a roundtable discussion at the 2014 Engage Conference by FundRaising Success that consisted of an open share of ideas on how to get a P2P campaign off the ground. I compiled five of the best ideas that you can implement quickly without much headache (or overhead)!

Recent tweets from folks you should be following.

Recent tweets from folks you should be following.

Most of the donors in our databases were acquired offline — through direct mail, events or other means. How do we target them with relevant online display ads to encourage them to take action online? Or donate online or offline? Magic? No … through direct-response, cookie-based targeting.

Listen to Blackbaud's Page Bullington discuss the importance of breaking down silos when it comes to donor data in this excerpt from the Engage Virtual Workshop, "Driving Donations With Data."