CARE

SAN FRANCISCO, Agence France Presse, April 10, 2009 — Technology matters when it comes to doing good.

Nonprofit groups are learning from the corporate playbook, uniting under a NetHope banner to use collective clout to provide technology that helps save lives, protect nature and stretch precious donor cash.

People who go online to donate to charity for the first time often do not return to the Internet to make later gifts, according to a new study examining the experience of 24 nonprofit groups.