CARE USA

The CARE package, once a familiar symbol of providing relief overseas, is being taken down from the shelf, dusted off and reimagined for a new generation of potential donors. CARE USA, part of the CARE International federation, is to introduce this month a marketing campaign that brings back the CARE package to represent what the organization does. This time, however, the CARE package is being portrayed as less of a symbol of short-term charity and more of a means of long-term empowerment.

As we gear up for this year's Gold Awards for Fundraising Excellence competition, take a look back at the winner in one of the 2008 Renewal categories, CARE USA's “A Million Thanks from a Million Places” November/December World Report.

We all know policy advocacy and campaigning can be a wild ride. But how do we know we’re really making a difference? At Oxfam, we are constantly asking ourselves: How do we measure our reach, access and influence? I asked myself if the tools we’ve built were as good as they could be or if there wa something else we should bring in. So I invited nine leading advocacy organizations to join in a comparative review of our approaches, a you-show-me-yours-I’ll-show-you-mine methodology, to learn what we’re all doing in practice.

FundRaising Success published its first issue in November 2003, which makes this our 10-year anniversary year. To celebrate, we’ll be taking a look back at past issues throughout the year. Following are some words of wisdom culled from the October 2005 issue.

At the Direct Marketing Association Nonprofit Federation's 2012 Washington Nonprofit Conference, five fundraising pros shared their secrets to implementing and running a monthly giving program in their session, "25 Proven Monthly Giving Tools & Ideas Packed in 50 Minutes."

At the Direct Marketing Association Nonprofit Federation's 2012 Washington Nonprofit Conference, five fundraising pros shared their secrets to implementing and running a monthly giving program in their session, "25 Proven Monthly Giving Tools & Ideas Packed in 50 Minutes."

At the Direct Marketing Association Nonprofit Federation's 2012 Washington Nonprofit Conference Thursday, five fundraising pros shared their secrets to implementing and running a monthly giving program in their session, "25 Proven Monthly Giving Tools & Ideas Packed in 50 Minutes."

Companies like UPS and Wal-Mart are teaching trade crafts to aid workers so they can deliver food and shelter to famine victims more quickly and cheaply, saving money and ultimately more lives.

When World Food Programme Executive Director Josette Sheeran visited hunger sites in Kenya and Somalia last month, she brought Peter Bakker, former chief executive of transportation company TNT and current U.N. ambassador against hunger. Bakker is helping rally businesses to provide support for those affected by the drought and famine in the Horn of Africa.

Blackbaud announced the release of a report focused on fundraising trends based on monthly findings from The Blackbaud Index, featuring commentary from Drakes Bay Fundraising and CARE USA. Additionally, Blackbaud announced the release of a new specialty index focused on international affairs organizations.

“For the 10th consecutive month, The Blackbaud Index of Charitable Giving has shown positive growth, and for the first time in a very long time, that growth exceeds 10 percent for the three months ending May 2011 over the prior year,” said Chuck Longfield, Blackbaud’s chief scientist and Blackbaud Index creator.

Ten days after the devastating earthquake and tsunamis in Japan, American donors have contributed more than $136-million for relief efforts, according to a Chronicle tally. Nearly two-thirds of the total has been raised by one organization, the American Red Cross.

The rate of donations is slower than after last year’s earthquake in Haiti and after 2005’s Hurricane Katrina. Nine days after the disaster in Haiti, donors had contributed more than $355-million, and nine days after Katrina they had given more than $740-million.