Check out recent posts from Charity Chicks and the Constant Contact Email Marketing Blog.
Constant Contact
According to new survey data from Constant Contact Inc., the challenge of attracting new supporters is keeping 64 percent of nonprofits up at night. While the Constant Contact 2012 Nonprofit Pulse Survey revealed nonprofit concerns related to cash flow and staff levels, it also revealed that 58 percent find social media marketing an effective marketing tool that can be deployed to address these concerns.
Check out recent posts from the Constant Contact Social Media Marketing and The Advancement Company blogs.
Blackbaud, Inc. and TechSoup today announced that they are expanding their existing partnership through new webinars, donations and discounts, and with an additional focus on the technology needs of small nonprofits. The organizations launched a survey at www.blackbaud.com/techsurvey seeking feedback from small nonprofits with annual revenues of less than $1 million on their technology needs. The survey will remain open until April 25 and results will be available this summer.
Blackbaud and Constant Contact announced the availability of an integration between Constant Contact Email Marketing and eTapestry fundraising software designed to help nonprofits target donors more effectively and efficiently by segmenting and seamlessly updating their email marketing lists. Users can access the free integration as an email option directly within the communicate section of eTapestry or via the Constant Contact MarketPlace.
As the world becomes more digital every day, online fundraising continues to grow in importance and volume. But it's unrealistic to expect donors to give online if you don't engage them first. That's the name of the game in e-philanthropy: engagement.
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Blackbaud and Constant Contact announced a strategic partnership agreement that will provide small and growing nonprofits with the tools and training they need to optimize their e-marketing programs. The companies will integrate key products and combine their expertise to develop nonprofit-specific seminars training, and best practices. Leveraging Blackbaud’s analytics expertise, the companies will also work together to help nonprofits enhance their programs with new analytic capabilities.