January 1, 2004
There’s a reason many charities are reluctant to engage in techniques to upgrade their donors — or fail to do so altogether. Call it the “fear factor.”
They’re afraid donors will get irritated and stop sending gifts. They’re afraid a donor will give the upgrade letter to a board member and complain about the “pressure.”
Be not afraid. I bring you tidings of great joy. Fact: It has never been proven by any reliable statistical measurement that reasonable upgrading techniques will result in a substantial attrition of the donor file.
