July 3, 2009, Boston Business Journal — Diana Wetmore is in the midst of a do-it-yourself crash course in the capital markets. The vice president of alliance management at the Cystic Fibrosis Foundation has a doctorate in biochemistry, but said, “Yahoo Finance is the most visited Web site on my computer.”
Following is a sampling of new-to-the-market and newly managed lists.
Last year in Inside Direct Mail, we wrote that the nonprofit sector was experiencing a “pretty big downturn in premium use.” Not only were total numbers down, but so was the variety of premium types being offered. Indeed, nonprofit premiums had an undeniable presence in both the 2003 and 2004 calendar years. However, after doing some research in our Who’s Mailing What! Archive, it became clear that the premium’s grip on the sector was beginning to slip, with 23.1 percent of nonprofit mail including a premium offer in 2003 and 16.7 percent in 2004. Perhaps because of budget constraints and more conservative direct-mail
What a grand time. FundRaising Success ventured into the tricky awards arena for the first time this year. And even though it was all new to us, it was a terrific experience from start to finish. We had a better-than-expected showing — 33 packages in all, submitted by 10 agencies and two organizations — a small but enthusiastic group of judges and a lot of fun.
An often overlooked market segme By PAUL BARBARGALLO At 38.8 million, the U.S. Hispanic population continues to be the fastest growing ethnic market and accounts for roughly half of the nation's population increase of 6.9 million between April 2000 and July 2002, according to the U.S. Department of Commerce, Bureau of the Census. More than one in eight people in the United States are of Hispanic descent and, by 2010, Hispanic Americans will become the second largest ethnic group — following behind non-Hispanic whites. Strangely enough, despite an estimated spending power of $580 billion, Hispanics represent an under-served and often neglected market. "Hispanics
