DialogueDirect

Trends: In Your FACE!
April 1, 2007

More commonly called “canvassing” in the United States, face-to-face fundraising engages a younger donor base than more traditional media, with the average age of new donors between 32 and 33.

In a world of aging supporter bases, the ability to bring on board the next generations of donors, and get them engaged early, can be a significant plus for nonprofit fundraisers.