COLUMBIA, Md., June 17, 2009 — Merkle (www.merkleinc.com), one of the nation’s largest and fastest growing database marketing agencies, was recently honored with three 2009 “Benjamin Franklin Awards for Direct Marketing Excellence”, or “Bennies”, by the Philadelphia Direct Marketing Association. The awards were presented during a ceremony at the Farmhouse at People’s Light in Malvern, Pa. on June 4, 2009.
OMAHA, Neb., June 15, 2009 — infoGROUP (NASDAQ: IUSA), the leading provider of data driven and interactive resources for targeted sales, marketing and research solutions today announced that Gretchen Littlefield, President of its Triplex division, was named one of Direct Marketing Educational Foundation’s (DMEF’s) four 2009 Rising Stars Award winners.
June 10, 2009 — Zumbox, the world’s first paperless postal system, today announced a strategic partnership with ALC, the industry’s leading data marketing service provider; ALC’s Chairman and CEO, Donn Rappaport, will join Zumbox as CEO, while retaining Chairmanship of the company he founded in 1978. The partnership between Zumbox and ALC will leverage ALC’s sales and marketing resources, as well as its network of regional sales offices.
May 5, 2009 — The Nonprofit Federation of the Direct Marketing Association (DMANF) today announced a partnership with US Monitor, a mail monitor and list protection service, to perform a first of its kind study to track delivery results within the United States Postal Service (USPS) nonprofit standard mail.
The Nonprofit Federation of the Direct Marketing Association (DMANF) today announced a partnership with US Monitor, a mail monitor and list protection service, to perform a first of its kind study to track delivery results within the United States Postal Service (USPS) nonprofit standard mail.
Pilots with new media/Web 2.0: including SMS, social networking, podcasts, blogs, RSS feeds, wikis, online video, user-generated content, and virtual worlds have shown more positive than negative results according to a new report from the Direct Marketing Association, the 2009 Response Rate Report.
The Nonprofit Federation of the Direct Marketing Association (DMANF) today announced that Christopher M. Quinn, assistant vice president of Membership for the Association for Advanced Life Underwriting (AALU), has joined the DMANF as its executive director. He will report directly to Senny Boone, DMA’s senior vice president, Corporate & Social Responsibility, and will be based in DMA’s Washington, DC office.
Rising postage rates and fewer solicitations from banks and credit-card companies have conspired to drive down direct mail in 2008.
Almost half of direct marketers (48%) use bilingual promotions to target Hispanics, while 20% use only English and 12% use only Spanish, according to a recent survey by the Direct Marketing Association. The remaining 20% use separate English and Spanish versions.
The Nonprofit Federation of the Direct Marketing Association (DMANF) today announced that Mal Warwick, Founder & Chairman, Mal Warwick Associates, has been selected as the 2009 recipient of its Max L. Hart Nonprofit Achievement Award, which recognizes outstanding achievement by an individual within the nonprofit community. The award was presented at a luncheon today during the Federation’s 2009 Washington Nonprofit Conference, which concludes this afternoon at the Renaissance Hotel in Washington, DC.
