Direct Marketing Fundraisers Association

In a world pushing e-solicitations — for businesses and charities alike — does good, old-fashioned paper mail matter? My experience says yes.

People on the move in the nonprofit world for November/December 2014.

Why? Because 53 percent of you are not measuring your social-media efforts and 67 percent have no social-media strategy. We all know that is not the best approach.

Believe it or not, using Facebook is not as easy as just posting information about your nonprofit.

Reviewing the winners across all channels for the 2014 DMAW MAXI Awards, the shared themes were engagement, extraordinary storytelling and relationship building. The stats and snapshot images of the winning Direct Mail, Digital Media, Multichannel and Telemarketing campaigns provided high-level intel of the strategies and tactics.

On Monday, Dane Grams, director of direct response and monthly giving at the Human Rights Campaign, led a Direct Marketing Fundraisers Association Brown Bag Luncheon on year-end appeals at HRC headquarters in Washington, D.C.

In our April 2006 issue, fundraising consultant Cary Castle shared "Secrets of the Small Shop" gleaned from a Direct Marketing Fundraisers Association luncheon presentation of the same name.

A look at the 2012 Direct Marketing Fundraisers Association Midlevel Renewal Package of the Year: the ASPCA Memo Mailing.

A look at the Direct Marketing Fundraisers Association 2012 Renewal Package of the Year winner: amfAR, the Foundation for AIDS Research December 2011 Appeal.

A look at the 2012 DMFA Acquisition Package of the Year, Covenant House's 'Paint Can' package.