September 15, 2009, DMNews — Online purchases grew again in 2008, but retail sales were flat and call center sales declined, according to Epsilon Targeting, a recently formed data division of Epsilon. These were among the findings in its Annual Multichannel Trend Report, which is based on aggregated merchandise purchase data from the Abacus Cooperative database.
DMNews
September 16, 2009
August 5, 2009
August 4, 2009, DMNews — E-mail marketing spending will continue to expand at double-digit rates – 18.5% per year – for the next five years, according to Veronis Suhler Stevenson (VSS), a private equity firm, in its annual Communications Industry Forecast published on August 3. VSS specializes in the information and media industries. A link to a PDF of the company's findings is found at the top of this article.