DMNews

Epsilon Study: Online Purchases Up 8 Percent in 2008
September 16, 2009

September 15, 2009, DMNews — Online purchases grew again in 2008, but retail sales were flat and call center sales declined, according to Epsilon Targeting, a recently formed data division of Epsilon. These were among the findings in its Annual Multichannel Trend Report, which is based on aggregated merchandise purchase data from the Abacus Cooperative database.

E-mail, Fastest Growing Direct Marketing Segment, Expands Double Digits
August 5, 2009

August 4, 2009, DMNews — E-mail marketing spending will continue to expand at double-digit rates – 18.5% per year – for the next five years, according to Veronis Suhler Stevenson (VSS), a private equity firm, in its annual Communications Industry Forecast published on August 3. VSS specializes in the information and media industries. A link to a PDF of the company's findings is found at the top of this article.