Epsilon

2014 DMAW MAXI Awards Results
September 1, 2014

Reviewing the winners across all channels for the 2014 DMAW MAXI Awards, the shared themes were engagement, extraordinary storytelling and relationship building. The stats and snapshot images of the winning Direct Mail, Digital Media, Multichannel and Telemarketing campaigns provided high-level intel of the strategies and tactics.

Fundraising Ideas to Reverse the Trend of Declining E-mail Response Rates
April 15, 2013

Fundraising e-mail clickthrough rates dropped 27 percent and response rates were down 21 percent from 2011, according to the 2013 eNonprofit Benchmark study. What’s to blame? For certain nonprofit sectors, the eNonprofit study cites real-world activities as a possible cause. I’ll speculate a poor mobile experience might also be partially to blame. With that in mind, here are eight popular npENGAGE posts to help improve e-mail engagement and fundraising e-mail results.

Modeling — Taking It Straight From the Experts (Part 2)
April 3, 2013

Welcome to Part 2 of yesterday's post. Modeling: The more I thought about it, the more I wanted to know what the experts were thinking — so I decided to just ask! For the most part, what is in this article are direct comments/quotes from the folks that I believe are the brightest and the best in our industry around this topic.

Modeling — Taking it Straight from the Experts (Part 1)
April 2, 2013

The more I thought about it, the more I wanted to know what the experts were thinking in this area — so I decided to just ask! For the most part, what is in this article are direct comments/quotes from the folks that I believe are the brightest and the best in our industry around this topic.

Reflections on 10 Years
February 1, 2013

Here are some words of wisdom culled from stories that appeared in the January/February 2004 issue of FundRaising Success.

DMA Releases 2012 Response Rate Report
June 14, 2012

The Direct Marketing Association (DMA) released the 2012 Response Rate Report, which provides key cost and performance benchmarks to help marketers gauge the relative efficiency of their own campaigns.

In a first for this edition, DMA compares direct mail response rates over time. The time series reveals that direct mail response rates have dropped nearly 25 percent over the past nine years. Even so, mail campaigns draw a better overall response than digital channels.

Williams-Sonoma Named Corporate Partner of the Year by St. Jude Children's Research Hospital
June 30, 2011

Williams-Sonoma Inc. was recognized as St. Jude Children's Research Hospital's Corporate Partner of the Year during the presentation of the ALSAC/St. Jude Volunteer Appreciation Awards on June 24. St. Jude honored partners, volunteers and donors from across the country at the annual event.

Williams-Sonoma has raised more than $15.5 million for St. Jude through the annual Thanks and Giving fundraising campaign since 2005. In 2010, Williams-Sonoma Inc. associates collected $4.1 million during the campaign through its Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm and Williams-Sonoma Home stores, catalogs and websites.

DMEF ELECTS RICHARD HOCHHAUSER 2011 CHAIRMAN OF THE BOARD
October 11, 2010

The Direct Marketing Educational Foundation (DMEF) today announced the election of new officers and 11 new members to its Board of Trustees for 2010-2011. The terms commenced earlier today at DMEF’s Annual Meeting, which was held at the Fairmont Hotel in San Francisco, California.

The DMEF Board of Trustees elected Richard Hochhauser, former president and chief executive officer, Harte-Hanks, Inc., as chairman. A marketing veteran, Hochhauser retired from Harte-Hanks in 2008, after 33 years of service.