Ethnic Technologies

Following is a sampling of lists available to reach parents as potential donors.

Hispanic Americans quickly are becoming one of this country’s largest minority demographics and are expected to eclipse all other ethnic groups by the next U.S. Census, says Loretta Poggio, consultant with Ethnic Technologies, providers of targeted mailing and telemarketing lists with ethnic and religious groupings. Before targeting any specific ethnic group, Poggio says nonprofit organizations should first do a house-file audit to reveal the ethnic representation of its constituents and show which groups are under represented. The next step is to examine its mission statement and find its relevance to the particular group it’s looking to engage. When targeting individuals of Hispanic