Exact Target

I took ExactTarget’s fantastic list of 50 e-mail marketing tips and stats for 2014 and boiled it down to three key takeaways for nonprofits: 1. Don’t fret the small stuff. 2. If you’re not learning, you’re not growing. Start with the simplest of tests (subject lines) before building your knowledge-base utilizing testing frameworks. 3. It’s not a question if the mobile revolution is upon us, but how your organization will embrace it (hint: think content strategy).