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AUSTIN, TEXAS, September 1, 2009 — The National Trust for Historic Preservation (NTHP) has drawn attention to hundreds of historic sites and other favorite places across the country with a creative and engaging social media campaign, This Place Matters. Launched earlier this summer with support and guidance from Charity Dynamics, the campaign enables individuals to share stories and photos of places that matter to them and also discuss ways to preserve those places.

Some 150 yoga fanatics, mats in hand, gathered in the second-floor atrium of the Museum of Modern Art one recent Saturday morning. They were there to “Put the oM in MoMA,” as the invitation read.