March 12, 2009
Fundacion Teleton MexAmerica, the organization behind the annual Teleton, included a text to donate call to action for the first time ever in a nationally broadcast telethon. The nonprofit partnered with mGive.com to use its groundbreaking technology to raise an unprecedented amount of money through mobile donations. Viewers of the Telethon were asked to send a text message with the keyword TELETON to 90999 to give $5. The tax-deductible donation is charged to the donor's regular monthly cell phone bill.
