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Recent tweets on nonprofit technology (#nptech).

Content Marketing Institute and Blackbaud’s 2014 Nonprofit Content Marketing Benchmarks, Budgets and Trends — North America report just hit the scene. In my world, this is exciting news, as it’s the first-ever research report to benchmark what’s going on with content marketing in the nonprofit sector — the sector I’ve spent the past 10 years of my life serving.

Needless to say, I’ve been geeking out over the data, so I thought I’d offer a few thoughts and insights based on the findings …

All signs are pointing to a robust Giving Tuesday haul as nonprofits report big increases in their fundraising. Online donations processed by Blackbaud on Giving Tuesday rose 90 percent, to $19.2 million from some $10 million during last year’s event. The average gift online yesterday was $142, up from $102 on Giving Tuesday 2012, Blackbaud says.

Network for Good, which processes online donations, said it handled $1.8 million in gifts on Tuesday, compared with $1 million on Giving Tuesday 2012.

Over the last few weeks I’ve looked at hundreds of nonprofit websites, ranging from small community organizations to large, national hospital and university foundations. While layouts, style and content management systems all differ, there are a few shared characteristics of all nonprofit websites — a few of which aren’t positives. Here are three common nonprofit website mistakes and how to avoid them: 1. no blog; 2. "gallery" pages; 3. too much emphasis on donation forms and not enough on lead capture.

Doctors Without Borders uses new marketing best practices to extend its reach with "remarketing" and "retargeting" ads.

Two nonprofit organizations share how they secured the proper matches to run three extremely successful fundraising campaigns. Toronto-based Kids Help Phone secured a corporate partner to match gifts to its holiday campaign. And the Coast Guard Foundation struck matches with two campaigns — matching donors' desire to help during an emergency for a Coast Guard tragedy and incorporating a matching gift in its annual Memorial Day campaign.

When the Indian Ocean tsunami of December 2004 devastated parts of Indonesia, and when a massive earthquake hit Haiti in 2010, a sizable percentage of Americans followed those natural disasters closely — and opened their wallets to relief efforts in correspondingly high numbers.

But this month’s typhoon Haiyan in the Philippines is not commanding the same levels of attention.

And one result of the less intense interest, a new Pew Research Center survey finds, is that so far Americans are giving less to Haiyan relief efforts than they did in the aftermath of earlier high-profile natural disasters.

Recent tweets on nonprofit technology (#nptech).

At Artez Interactive, we track fundraising activity for millions of visitors to charity and nonprofit donation pages every year. We’ve noticed that for most organizations, the peak time of day for online donations is between 9 a.m. – 11 a.m. Mobile Web usage actually ramps up after work or school! Your supporters are primarily using smartphones and tablets at home while watching TV, listening to music, reading e-mails or browsing social networks. We’ve discovered that the most popular time for mobile Web donations is between 8 p.m. – 10 p.m.

That's right — all that search data just went away for most nonprofits.