May 10, 2013
Digital media has changed and is continuing to change the way the world works, and we charities are going to have to follow suit. It matters when you’re not digital, because your audience will expect you to be present and up to date. So here are a few do’s and don’ts I’d recommend to stay ahead of the current.
May 10, 2013
When making a decision, having the facts on your side — especially if it backfires — can be very handy no matter how inspired your decision seems at the time.
April 25, 2013
I am a firm believer that receipts have an important purpose in our fundraising strategy and should be mailed quickly after (almost) every donation. Here's why.
April 22, 2013
Donors often fail to research who else is financing a cause before they dive in to it. That was one of many takeaways from last week's Global Philanthropy Forum, an annual gathering of wealthy individuals, top foundation officials and nonprofit leaders. The gathering also focused on trade-offs required when investing in social businesses and on data that can constrain as well as embolden philanthropy.
April 22, 2013
Recent tweets from folks you should be following.
April 16, 2013
As a follow-up to my recent post, "8 Tips for Effectively Using Social Media for Social Change," I asked leading nonprofit and communications experts for their best social-media advice for nonprofits to get a well-rounded view of the topic from a variety of perspectives. You will hear from noted nonprofit authors, social-media and video strategists, and experts who have dedicated their work to helping nonprofits communicate effectively and intelligently.
April 5, 2013
Research shows that by 2014 mobile device usage will exceed that of desktop and laptop computers. What does this mean for nonprofit organizations and online fundraising campaigns? In order to keep participants, sponsors and supporters continually engaged, nonprofits should integrate mobile giving as part of their fundraising strategies. Mobile giving provides a great way for nonprofit and community organizations to further extend the reach of their online fundraising campaign.
April 4, 2013
Recent tweets from folks you should be following.
April 1, 2013
John Gelety, director of video services for FundRaising Success parent company North American Publishing Co., shares some insights that can help nonprofits make the most of their video efforts.
April 1, 2013
The always wonderful Seth Godin published some great wisdom on this subject in his blog recently, and I was so struck by his (always) right-on-the-money observations that I had to share them with you — adapted nonprofit style. Following are some of Seth’s main points (in bold), followed by my interpretations for the fundraising crowd.
