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Three fundraising professionals on the front lines discussed a multitude of issues surrounding the fundraising sector, including corporate trends, major donor concerns and changes to the tax law at the Association of Fundraising Professionals New York City Chapter's annual meeting.

It’s 2013. As a nonprofit focused on fundraising, you’ve likely started making resolutions to improve, diversify or broaden your fundraising. As you plan or refine your strategy, I challenge you to consider these three simple changes to improve the results of your online giving!

And don’t fret. These tips are easy and completely doable without a ton of time or website expertise.

Recent tweets from folks you should be following.

Social networking and major-gifts programs are made for each other. In this article, excerpted from a three-part series that I wrote for the Passionate Giving blog, I outline how your organization can best use social networking to enhance both your program and your major donor’s experience.

Innovation and technology among nonprofits have long been underfunded with traditional funders often feeling averse to risk and more often seeking to fund specific types of existing programs. Momentum has been building for the past decade for funders pursuing venture philanthropy, said Matt Bannick, managing partner of the Omidyar Network founded by eBay founder Pierre Omidyar.

Seeking out ideas to fund, rather than existing projects, turns traditional notions of philanthropy on its head, Bannick said.

This year has drawn more social engagement than ever by nonprofits, according to an MDG Advertising infographic. Social media fundraising has more than doubled in the last five years, the ad agency said, citing increasing usage of social networks and the likelihood that any online event will become an immediate viral sensation (see last month's #GivingTuesday).

When the W. K. Kellogg Foundation set aside $100 million in 2007 to invest in companies that could produce both social and financial benefits, it was considered revolutionary. Historically, major foundations had used mainly stocks, bonds, real estate and other traditional asset classes to build their endowments. Now, such investments are increasingly common — and profitable.

Recent tweets from folks you should be following.

Google is announcing $23 million in grants to spur innovation among charities and increase education for girls and minority students in science and technology. Seven nonprofits won the first Google Global Impact Awards, each receiving a grant from Google: charity: water, DonorsChoose.org, World Wildlife Fund, Smithsonian's Barcode of Life, GiveDirectly, Equal Opportunity Schools and the Geena Davis Institute on Gender in Media.

Go big or go small, either way … but in fundraising, and perhaps as it should be also in life, it's not only "the thought that counts," but also what you do with your idea and how creatively you follow through.