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#GivingTuesday Joins Black Friday, Cyber Monday as Holiday Shopping Days
September 25, 2012

A movement to create a national day of giving on Nov. 27, 2012, the Tuesday after Thanksgiving, called #GivingTuesday, will be the first of its kind. Coinciding with the kickoff of the holiday shopping season, #GivingTuesday will harness the power of social media to create a national moment around the holidays dedicated to giving, similar to how Black Friday and Cyber Monday have become days that are synonymous with holiday shopping

Consider Going Paperless at Your Next Board Meeting
September 25, 2012

Transitioning to paperless board and committee meetings can have a big impact by showing your organization is forward-focused as you embrace technology and seek to operate in a sustainable manner.

Stomach Trouble: How Much Should You Trust Your Gut?
September 20, 2012

If you don't have the budget for the kind of wonderful research that is available now to raise the odds that a fundraising campaign launch will succeed, and you have to resort to depending heavily on your gut, what can you do to mitigate your risk?

A Dozen Year-End Fundraising Ideas
September 1, 2012

No time like the present to start your year-end fundraising planning. To get you going, our early Christmas gift to you is 12 new and old ideas to make this year even better than last — maybe your best ever!

37 Must-Have Strategies to Better Engage Website Visitors, Part 4
August 20, 2012

At the Bridge to Integrated Marketing and Fundraising Conference, three fundraising technology professionals shared some website best practices in their session “37 Must-Have Strategies to Better Engage Your Website Visitor.” Here are the final 11 strategies.

37 Must-Have Strategies to Better Engage Website Visitors, Part 3
August 17, 2012

At the Bridge to Integrated Marketing and Fundraising Conference, three fundraising technology professionals shared some website best practices in their session “37 Must-Have Strategies to Better Engage Your Website Visitor.” Here are the strategies 18-26.